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B2B Cold Outreach: Seek to Activate, Not Implant (05)
Manage episode 443771583 series 3589895
Kandungan disediakan oleh Scott Channell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Scott Channell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
You want to stack the odds in your favor? Cold outreach should feel like shooting fish in a barrel, and that barrel should be drained with the fish line at the bottom. That's the advantage you get when your messaging seeks to activate existing needs, rather than trying to implant new ones.
If you're trying to implant an idea or convince with your calls and emails, you are stacking the odds against you.
15 episod
Kongsi
