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How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
Manage episode 386773456 series 3304233
Kandungan disediakan oleh Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts.
He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.
Customization is key as different FM companies may have varying sales processes. However, Javier discusses the importance of calculating pipeline for facility management marketing, outlining three types of SQLs and emphasizing the alignment between sales and marketing teams to drive revenue.
He explains the process of converting leads to MQLs, SQLs, and customers, highlighting the significance of tracking conversion rates and future revenue projections.
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