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Express 04: Logic Meets Magic
Manage episode 156830780 series 1201910
Kandungan disediakan oleh Evviva Brands. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Evviva Brands atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This week, Dr. Kippen discusses Brand Creative with the help of Evviva Brand's Creative Director, Amo Bassan. How does insight and strategy become a concept? And how does a creative concept come to life in the form of art? What is the job of art in the context of a brand, and how is it different from the art you see elsewhere enjoyed at the museum? Follow along with Amo's blog post at www.evvivabrands.com/blog
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