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Express 03: Strategy Playbook
Manage episode 156830781 series 1201910
Kandungan disediakan oleh Evviva Brands. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Evviva Brands atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In our last episode we discussed how to gather the evidence base for your brand, or the big idea derived by insight that the brand will be positioned around. This week, Evviva’s Executive Strategy Director, Stephen Stewart, is calling the next play. He shares how to take your insight and create it into a long term plan for your brand and achieve your business goals. It’s not an easy task, but with his step by step playbook, you’ll be able to understand the game and start making plays of your own.
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