#25 A week in the name of medicines safety – part 2

Drug Safety Matters

To mark #MedSafetyWeek, which took place from 6–12 November, we’re releasing a special two-part episode on pharmacovigilance communication campaigns. In this second part, we hear from three #MedSafetyWeek veterans – Anne-Cécile Vuillemin from the Ministry of Health in Luxembourg, Ban Al-Shimran from the Iraqi Ministry of Health, and Frieda Shigwedha from the Therapeutic Information and Pharmacovigilance Centre in Namibia – about what makes a successful campaign.

Tune in to find out:

• Why you should always tailor your communication strategy to your setting
• How to deal with the financial, cultural, and logistical challenges of campaign planning
• What to keep in mind if you are new to #MedSafetyWeek

Want to know more?

You can read a summary of this episode on the Uppsala Reports news site.
To learn more about #MedSafetyWeek, check out the hashtag online and visit the campaign website, where you will also find free social media materials in several languages.
This is the second of a two-part episode on pharmacovigilance communication campaigns. Listen to the first part here.
Join the conversation on social media
Follow us on X, LinkedIn, or Facebook and share your thoughts about the show with the hashtag #DrugSafetyMatters.
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We’re always looking for new content and interesting people to interview. If you have a great idea for a show, get in touch!
About UMC
Read more about Uppsala Monitoring Centre and how we work to advance medicines safety.

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1. #25 A week in the name of medicines safety – part 2 (00:00:00)

2. Intro (00:00:15)

3. Pharmacists as ambassadors (00:01:23)

4. Regional pharmacovigilance centres (00:05:29)

5. Public relations partners (00:07:00)

6. Simple but effective materials (00:09:01)

7. Dealing with trolls (00:10:07)

8. Measuring impact (00:11:01)

9. Gaining internal support (00:13:00)

10. Finding external sponsors (00:14:32)

11. Engaging doctors (00:15:51)

12. Picking the right language (00:16:49)

13. Adapting to different cultures (00:18:58)

14. Reaching remote communities (00:20:09)

15. Complementary perspectives (00:21:36)

16. Motivating healthcare professionals (00:23:28)

17. Plan early (00:24:56)

18. Start simple (00:26:26)

19. Focus on what you have (00:28:47)

20. Outro (00:31:25)