Money Series: Digging Deep - A Fresh Approach to Business Inspired by Washing a Car

DO THE DAMN THING Audio Experience

Ever scrutinized the scratches on your car after giving it a good hand wash? Well, strap in, because that's exactly where I'm taking you – a journey of exploration that started with a hand-washed car and ended up being a whole new approach to business. What began as a simple observation about a local car rental service turned into a profound realization about the dangers of surface cleaning in business. Automatic car washes may be quick and efficient, but they miss the minutiae - the small scratches, the chips in the paint, the dirt in the corners. And that's exactly how we sometimes treat our businesses, covering up surface issues with money and speed instead of digging deep to find the root problems.
Today, I share my own story - how washing my own car led to fresh insights into my business and helped me identify unnoticed issues. It's all about getting your hands dirty, really understanding every aspect of your business, and not shying away from the nitty-gritty. I also talk about my experience as a shadow CEO, where I dissect businesses and rebuild them, starting from the back and working my way to the front. Inspired by the diligence of a centenarian business owner and my own experiences, this episode is a call to action to all business leaders out there. So, let's grab that bucket and sponge, and get ready to dive into the grimy parts of our business, shall we?

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