))
Why Marketers Have a “Seat at the Table” in the Growth of AI
Manage episode 385064947 series 3527281
Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.
Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.
“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.
For Further Reading:
MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021
MMA Study: https://www.mmaglobal.com/documents/state-ai-marketing
Generative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/
Listen on your favorite podcast app: https://pod.link/1715735755
20 episod
Kongsi
