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Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

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Manage episode 522291796 series 3527281
Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.

For Further Reading:

Embedding Artificial Intelligence in the World’s Largest Companies

Leveraging GenAI for Connected Insights

Kantar forecasts ten marketing trends for 2026 strategic planning

MMA and Kantar unveil how consumers are using AI

More about KAiA

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

47 episod

Artwork
iconKongsi
 
Manage episode 522291796 series 3527281
Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.

For Further Reading:

Embedding Artificial Intelligence in the World’s Largest Companies

Leveraging GenAI for Connected Insights

Kantar forecasts ten marketing trends for 2026 strategic planning

MMA and Kantar unveil how consumers are using AI

More about KAiA

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

47 episod

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