Designing Effective AI Tests at Ally (and Measuring Results the Right Way)

Decoding AI for Marketing

Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.

For Further Reading:

https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86

https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case

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20 episod

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI