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AI Will Infinitely Improve Localization
Manage episode 387773063 series 3527281
Kandungan disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mary Dooe, Greg Stuart, and Rex Briggs atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.
For Further Reading:
https://time.com/6290940/ai-travel-industry/
Listen on your favorite podcast app: https://pod.link/1715735755
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