Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

Cybersecurity Unplugged

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On the Bus with Troy Vollhoffer

1
From Backroom Bars to Broadway with Dustin Lynch 36:27

25 days ago36:27

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36:27

Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…

about a year ago 25:52

MP3•Laman utama episod

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

106 episod

#Tech #News #Tech News #CyberTheory #Cybersecurity

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

Cybersecurity Unplugged

22 subscribers

published about a year ago

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MP3•Laman utama episod

106 episod

#Tech #News #Tech News #CyberTheory #Cybersecurity

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1
The Art of Trade Show Excellence: Planning, Presence, and Follow-Up 29:58

49 weeks ago29:58

29:58

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

1
Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs 25:01

1 year ago25:01

25:01

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

1
Generative AI's Role in Cybersecurity Data Analysis 29:38

1 year ago29:38

29:38

To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

1
Lost in the Inbox: The Cybersecurity PR Epidemic Part 2 24:43

1 year ago24:43

24:43

1
Lost in the Inbox: The Cybersecurity PR Epidemic Part 1 25:52

1 year ago25:52

25:52

1
Generative AI’s Impact on Cybersecurity Marketers 43:28

2 years ago43:28

43:28

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

1
B2B Cybersecurity Leads: What’s the Best Method for Acquisition? 36:56

2 years ago36:56

36:56

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

1
Content Syndication as a Foundational Element of Lead Generation 27:25

2 years ago27:25

27:25

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

1
CISO Community Management From the Vendor Perspective 24:11

2 years ago24:11

24:11

This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.

1
Israeli Cybersecurity Investing...Or Should We Call It Company Building? 19:00

2 years ago19:00

19:00

Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.…

1
OT Security Marketing: Insights From the Plant Floor 23:20

2 years ago23:20

23:20

Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services. He is currently the Sr. Global Manager of OT Cybersecurity Consulting Services with Rockwell Automation, a leading global industrial automation company founded way back in 1903.…

1
Part 2: Your Leads Suck, My Sales Rep Told Me So! 26:18

2 years ago26:18

26:18

Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…

1
Part 1: Your Leads Suck, My Sales Rep Told Me So! 27:45

2 years ago27:45

27:45

Kevin Flint’s mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he’s spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…

1
Webinars 3.0: The Cybersecurity Marketer's Checklist 38:19

2 years ago38:19

38:19

Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.

1
Kubernetes and Complexity 35:13

2 years ago35:13

35:13

Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community.

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Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

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Lost in the Inbox: The Cybersecurity PR Epidemic Part 1