Content Syndication as a Foundational Element of Lead Generation

Cybersecurity Unplugged

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Action Academy | Replace The Job You Hate With A Life You Love

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How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

52 weeks ago57:50

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57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

2 years ago 27:25

MP3•Laman utama episod

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

106 episod

#Tech #News #Tech News #CyberTheory #Cybersecurity

Content Syndication as a Foundational Element of Lead Generation

Cybersecurity Unplugged

22 subscribers

published 2 years ago

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MP3•Laman utama episod

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

106 episod

#Tech #News #Tech News #CyberTheory #Cybersecurity

Semua episod

Cybersecurity Unplugged

1
The Art of Trade Show Excellence: Planning, Presence, and Follow-Up 29:58

51 weeks ago29:58

29:58

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

Cybersecurity Unplugged

1
Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs 25:01

1 year ago25:01

25:01

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

Cybersecurity Unplugged

1
Generative AI's Role in Cybersecurity Data Analysis 29:38

1 year ago29:38

29:38

To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

Cybersecurity Unplugged

1
Lost in the Inbox: The Cybersecurity PR Epidemic Part 2 24:43

1 year ago24:43

24:43

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

Cybersecurity Unplugged

1
Lost in the Inbox: The Cybersecurity PR Epidemic Part 1 25:52

1 year ago25:52

25:52

Cybersecurity Unplugged

1
Generative AI’s Impact on Cybersecurity Marketers 43:28

2 years ago43:28

43:28

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

Cybersecurity Unplugged

1
B2B Cybersecurity Leads: What’s the Best Method for Acquisition? 36:56

2 years ago36:56

36:56

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

Cybersecurity Unplugged

1
Content Syndication as a Foundational Element of Lead Generation 27:25

2 years ago27:25

27:25

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

Cybersecurity Unplugged

1
CISO Community Management From the Vendor Perspective 24:11

2 years ago24:11

24:11

This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.

Cybersecurity Unplugged

1
Israeli Cybersecurity Investing...Or Should We Call It Company Building? 19:00

2 years ago19:00

19:00

Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.…

Cybersecurity Unplugged

1
OT Security Marketing: Insights From the Plant Floor 23:20

2 years ago23:20

23:20

Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services. He is currently the Sr. Global Manager of OT Cybersecurity Consulting Services with Rockwell Automation, a leading global industrial automation company founded way back in 1903.…

Cybersecurity Unplugged

1
Part 2: Your Leads Suck, My Sales Rep Told Me So! 26:18

2 years ago26:18

26:18

Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…

Cybersecurity Unplugged

1
Part 1: Your Leads Suck, My Sales Rep Told Me So! 27:45

2 years ago27:45

27:45

Kevin Flint’s mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he’s spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…

Cybersecurity Unplugged

1
Webinars 3.0: The Cybersecurity Marketer's Checklist 38:19

2 years ago38:19

38:19

Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.

Cybersecurity Unplugged

1
Kubernetes and Complexity 35:13

2 years ago35:13

35:13

Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community.

Cybersecurity Unplugged

1
Are We Doomed? 28:10

2 years ago28:10

28:10

Patricia Muoio is a partner at SineWave Ventures in NYC, an early stage venture capital firm dedicated to helping new technology companies grow across the commercial and public sectors.

Cybersecurity Unplugged

1
Protecting Neutral Networks 33:22

2 years ago33:22

33:22

Tito Sestito is the co-founder and CEO of HiddenLayer, a cybersecurity startup in the business of preventing adversarial machine learning attacks. In this episode, Sestito is joined by John Kindervag, who we all know as the 'father of Zero Trust' and a friend to HiddenLayer.

Cybersecurity Unplugged

1
Players in the Crypto Space 29:22

2 years ago29:22

29:22

David serves as the Chief Insurance Officer for leading insurtech, Embroker. In this role, David is responsible for providing the strategic direction and leadership for the performance of Embroker’s insurance operations which include underwriting, claims, and other functions. David is an active member of the International Association of Privacy Professionals (IAPP) and holds designations as a Certified Information Privacy Professional (CIPP/US), a Certified Information Privacy Manager (CIPM) and is a Fellow of Information Privacy (FIP).…

Cybersecurity Unplugged

1
Securing The SaaS Layer 33:19

2 years ago33:19

33:19

Galit Lubetzky Sharon is the co-founder and chief technical officer of Wing Security and a retired colonel in the IDF, elite to A200 unit, the equivalent of our NSA. In this episode of Cybersecurity Unplugged, Lubetzky discusses Wing Security's inventory of SaaS applications that are being used, its relationship to the CISO and more.…

Cybersecurity Unplugged

1
The CISO and The Cyberattack 36:38

2 years ago36:38

36:38

Steve Stone is the vice president of Rubrik Zero Labs, which is a new cybersecurity research team that Stone leads. In this episode of Cybersecurity Unplugged, Stone breaks down The State of Data Security Report, how the CISO job level is affected by cyberattacks and more.

Cybersecurity Unplugged

1
Protection in The Platform 30:00

2 years ago30:00

30:00

Stan Golubchik is the founder and CEO of ContraForce, a company whose mission is to simplify security tools. In this episode of Cybersecurity Unplugged, Golubchik weighs in on how their platform works in the cyberattack world and protecting smaller companies and more.

Cybersecurity Unplugged

1
Machine Learning and AI: Where do we go? 25:36

2 years ago25:36

25:36

Liran Paul Hason is the co-founder and CEO of Aporia, a full stack machine learning observability platform used by Fortune 500 companies and data science teams around the world. In this episode of Cybersecurity Unplugged, Hason weighs in on the current state of AI and ML in cybersecurity and the most interesting and promising applications for these technologies right now.…

Cybersecurity Unplugged

1
Isolating Control Systems 31:31

2 years ago31:31

31:31

Joe Weiss is the managing partner at Applied Control Systems, providing strategic consulting to optimize and secure control systems used in industry, manufacturing, transportation, building controls and defense. In this episode of Cybersecurity Unplugged, Weiss also discusses what control systems consist of, the two-fold problem between IT and the CISO, differences in IT in a control system world and more.…

Cybersecurity Unplugged

1
The Middle of the War 51:48

3 years ago51:48

51:48

Chris Dougherty is a senior fellow for the defense program at the Center for New American Security. His primary area of research includes defense strategy, operational concepts, and force planning. In this episode of Cybersecurity Unplugged, Dougherty discusses imagining a future of preparedness to launch a conventional warfare attack as Russia has on Ukraine, his view on what we can expect moving forward, as China has taken a lead in the disinformation space, and more.…

Cybersecurity Unplugged

1
A World to Explore 43:23

3 years ago43:23

43:23

Fred Cohen is the CEO of Management Analytics, an assessment and planning advisory services litigation support, angel investment company with a long pedigree in cybersecurity. In this episode of Cybersecurity Unplugged, we're exploring the world of cybersecurity.

Cybersecurity Unplugged

1
Digging Ourselves Out of a Hole 26:44

3 years ago26:44

26:44

Chris Miller, Ph.D. is an associate professor of International History at The Fletcher School at Tufts University. Miller is a doctor whose research has focused on Russian history, politics and economics. He is also the author of "Putinomincs: Power and Money in Resurgent Russian," and "We Shall Be Masters: Russian Pivots to East Asia from Peter The Great to Putin."…

Cybersecurity Unplugged

1
The World of Kubernetes and Cloud Containers 30:20

3 years ago30:20

30:20

Dr. Nikki Robinson, a full-time security architect for IBM, is an expert in statistical data analysis, quantitative methods and risk management. In this episode of Cybersecurity Unplugged, Dr. Robinson also discusses application development of Kubernetes and cloud containers, how we get our hands around the software supply chain as it relates to cloud containers and more.…

Cybersecurity Unplugged

1
Exposing Vulnerabilities 22:34

3 years ago22:34

22:34

Amit Shah is the director of product marketing at Dynatrace and one of the guys who discovered the Log4j vulnerability early on. This episode dives into vulnerabilities.

Cybersecurity Unplugged

1
Exploring The World of Passwords 26:42

3 years ago26:42

26:42

Andrew Shikiar, executive director of FIDO Alliance, knows more about the password economy than anybody else in the industry. Shikiar has been around both the open system standards space and the promotion and marketing of Linux and Java with a focus on identity management for companies like Sun Microsystems, with an emphasis on developer mindsets and the most recent acceleration of streaming media.…

Cybersecurity Unplugged

1
The Geopolitical Playing Field 24:20

3 years ago24:20

24:20

We're fortunate enough to host a couple of the industry's best and brightest: Richard Bird and Tom Kellermann. Bird and Kellermann join us today to discuss each battlefield and what they think we need to do to prevail and turn the race back. To this, Kellermann weighs in on education.

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