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Kandungan disediakan oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Using customer insights to level up your content strategy with Adrienne Barnes

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Manage episode 264338395 series 2706804
Kandungan disediakan oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We discussed:

  • Why it’s important to know the relationship your customers have with your company?
  • How to apply what you know about customers to your content?
  • How to get started with customer research?

Resources

Connecting with Adrienne

  continue reading

28 episod

Artwork
iconKongsi
 
Manage episode 264338395 series 2706804
Kandungan disediakan oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We discussed:

  • Why it’s important to know the relationship your customers have with your company?
  • How to apply what you know about customers to your content?
  • How to get started with customer research?

Resources

Connecting with Adrienne

  continue reading

28 episod

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