Karen Reyburn: Not MORE Clients, BETTER Clients

CPA Trendlines Podcasts

Fix Your Marketing and Fix Your Business.

The Disruptors
With Liz Farr

Karen Reyburn wants accountants to stop thinking “about marketing as this one-off thing where you tick little boxes,” but instead about how to use your marketing to connect to the human experience.

• 17 MORE TAKEAWAYS: Karen Reyburn show notes here
• MORE: Disruptors
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In her new book, The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love, Reyburn provides a step-by-step process for understanding the unique characteristics of their firm and how to connect that uniqueness with their best clients.
“If you have a marketing problem, you have a business problem" she says, "If you have a business problem, there’s often a marketing solution that can help with it.”