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On-Site Personalization and First Party Data Collection with Felix Schirl

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Manage episode 336853050 series 2183154
Kandungan disediakan oleh CommerceTomorrow. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CommerceTomorrow atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.
  continue reading

90 episod

Artwork
iconKongsi
 
Manage episode 336853050 series 2183154
Kandungan disediakan oleh CommerceTomorrow. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CommerceTomorrow atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.
  continue reading

90 episod

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