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Why product information management (PIM) is key to your e-commerce success

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Manage episode 337142402 series 2108497
Kandungan disediakan oleh Cognizant. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cognizant atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The pandemic has rapidly accelerated consumer adoption of online purchasing. To meet customer expectations, brands need PIM solutions to support the entire process of collecting, validating, enriching, and syndicating product information. What does product information management (PIM) mean for your brand and your success in the marketplace? Anup Prasad, VP and Market Leader of Retail and Consumer Goods, Cognizant and Stephanie Wiles, Senior Director of Consulting in Retail and Consumer Goods, Cognizant, discuss and dive into why PIM is key to staying relevant with consumers, how it is evolving, and why your brand could lose market share if it doesn’t embrace PIM today.
  continue reading

152 episod

Artwork
iconKongsi
 
Manage episode 337142402 series 2108497
Kandungan disediakan oleh Cognizant. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cognizant atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The pandemic has rapidly accelerated consumer adoption of online purchasing. To meet customer expectations, brands need PIM solutions to support the entire process of collecting, validating, enriching, and syndicating product information. What does product information management (PIM) mean for your brand and your success in the marketplace? Anup Prasad, VP and Market Leader of Retail and Consumer Goods, Cognizant and Stephanie Wiles, Senior Director of Consulting in Retail and Consumer Goods, Cognizant, discuss and dive into why PIM is key to staying relevant with consumers, how it is evolving, and why your brand could lose market share if it doesn’t embrace PIM today.
  continue reading

152 episod

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