How to Craft Messages People Remember and Repeat

Changing Minds with Owen Fitzpatrick

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Psychology

Added six years ago

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The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

8 days ago28:52

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28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

29 days ago 1:22:46

MP3•Laman utama episod

We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework, used by leaders, marketers, and changemakers to build powerful narratives that drive action.

If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you.

We unpack:

The five elements of the Red Thread
Why truth is more powerful than fact
How to ask questions that hook attention
The role of empathy and respect in persuasive communication

Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on.

Subscribe 🔴

https://tamsenwebster.com

Visit my website: https://owenfitzpatrick.com/

Join my Newsletter: https://owenfitzpatrick.com/newsletter/

348 episod

#Psychology #Science #Changingminds #Owenfitzpatrick #Owen Fitzpatrick #Society #Self-Improvement #Social Sciences #Business #Podcasting Education #NLP #Succession

How to Craft Messages People Remember and Repeat

Changing Minds with Owen Fitzpatrick

342 subscribers

published 29 days ago

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MP3•Laman utama episod

If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you.

We unpack:

The five elements of the Red Thread
Why truth is more powerful than fact
How to ask questions that hook attention
The role of empathy and respect in persuasive communication

Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on.

Subscribe 🔴

https://tamsenwebster.com

Visit my website: https://owenfitzpatrick.com/

Join my Newsletter: https://owenfitzpatrick.com/newsletter/

348 episod

#Psychology #Science #Changingminds #Owenfitzpatrick #Owen Fitzpatrick #Society #Self-Improvement #Social Sciences #Business #Podcasting Education #NLP #Succession

All episodes

Changing Minds with Owen Fitzpatrick

1
Rerun - Interview with Dr John Demartini on Being Yourself 57:07

15 hours ago57:07

57:07

This is a special rerun of one of our most powerful conversations on Changing Minds. In this episode, I sit down with world-renowned human behavior expert Dr. John Demartini to explore what it really means to be yourself, how to break through internal limitations, and why every experience, good or bad, holds value when we know how to see it. There are some absolute gems in this episode. Whether you're hearing it for the first time or coming back for a second listen, you'll walk away with insights to help you live and lead more purposefully. About Dr. John Demartini Dr. John Demartini is a global authority in self-development and human behavior. He’s a best-selling author of 40 books (translated into 39 languages), creator of The Demartini Method®, and a speaker who has shared the stage with legends like Sir Richard Branson and Deepak Chopra. With nearly five decades of cross-disciplinary research, Dr. Demartini offers life-changing strategies in leadership, relationships, finance, and personal growth, all grounded in the principle of living according to your highest values. https://drdemartini.com/…

Changing Minds with Owen Fitzpatrick

1
Rerun - Listen To This If You Don't Believe In Yourself 30:03

8 days ago30:03

30:03

RERUN EPISODE – Originally released Oct 18, 2021 We’re bringing back this powerful episode because the message still hits home. If you’ve ever struggled with self-doubt or felt like you’re just not good enough, this one’s for you. In this rerun, I explore: Why simply visualizing or manifesting isn’t enough How to start recognizing your own potential, even when you don’t feel it The impact of comparison (and how to turn it into a tool for growth) Why accepting your limits can actually empower you The difference between being perfect and being your best Quotes worth remembering: “You believe in yourself to the degree that you believe you exist.” “Choosing to believe in yourself is choosing to believe in the possibility that you can.” “When you believe that you can do whatever it is... the comparison itself is rendered in such a way that it doesn’t impact you the same way.” If you’ve been feeling stuck or uncertain, this episode might be the reminder you didn’t know you needed.…

Changing Minds with Owen Fitzpatrick

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Interview With Leonard Carr on Relationships, Insecurity and Psychotherapy 1:02:17

15 days ago1:02:17

1:02:17

Changing Minds with Owen Fitzpatrick

1
Rerun - Unlocking Your Big Sexy Idea with Marketing Legend Mark Levy 42:46

22 days ago42:46

42:46

Originally aired: December 15, 2022 In this special rerun episode, I revisit one of my favorite conversations with none other than Mark Levy, renowned positioning expert and marketing legend. Mark has been instrumental in helping me clarify my own message, and in this insightful and energizing chat, we explore how to uncover what he calls your “Big Sexy Idea”—the powerful, unique concept that helps you stand out and make an impact. This episode is packed with storytelling, strategy, and golden takeaways for entrepreneurs, creatives, and thought leaders. If you’re looking to refine your message and captivate your audience, this one’s for you. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
How to Craft Messages People Remember and Repeat 1:22:46

29 days ago1:22:46

1:22:46

In this episode of Changing Minds, I’m joined by the incredible Tamsen Webster, author of Find Your Red Thread, to dive deep into the psychology and structure of messages that truly stick. We really nerd out here, which was a lot of fun. We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework, used by leaders, marketers, and changemakers to build powerful narratives that drive action. If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you. We unpack: The five elements of the Red Thread Why truth is more powerful than fact How to ask questions that hook attention The role of empathy and respect in persuasive communication Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on. Subscribe 🔴 https://tamsenwebster.com Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

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THE SCIENCE OF PERSUASION - HOW TO WIN HEARTS AND MINDS 24:57

5 weeks ago24:57

24:57

In this episode of Changing Minds, I explore one of my favorite topics: persuasion—how to ethically and effectively influence others. I break down the difference between persuasion and manipulation, examine psychological roadblocks like confirmation bias and reactance, and unpack Aristotle’s classic ethos, logos, and pathos with a modern addition: demos—the audience. Whether you're leading a team, selling an idea, or having a meaningful conversation, persuasion is your superpower. I’ll share frameworks, insights, and strategies to help you win hearts and minds while staying grounded in integrity and empathy. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
10 MUST-READ BOOKS ON INFLUENCE 49:34

6 weeks ago49:34

49:34

In this episode of the Changing Minds Podcast, I dive into 10 of the most powerful books on influence and persuasion that have transformed the way I think about helping others change their minds. From Robert Cialdini’s classic principles to Jonah Berger’s insights on contagious ideas, I break down the key lessons, strategies, and how you can apply them ethically in your personal and professional life. Whether you’re a leader, marketer, parent, or coach, you’ll walk away with actionable tools to enhance your influence. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/ Number 1: Seven Principles of Influence by Cialdini Number 2: The Power of Persuasion by Cialdini Number 3: Rhetoric by Aristotle Number 4: Nudge by Richard Taylor and Cass Sunstein Number 5: Drive by Daniel Pink Number 6: How Minds Change by Dave McRaney Number 7: Persuasion Engineering by Richard Bandler and John LaValle Number 8: The Catalyst by Jonah Berger Number 9: Words That Work by Frank Luntz 42:57 Number 10: Contagious by Jonah Berger…

Changing Minds with Owen Fitzpatrick

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HOW ARISTOTLE CAN CHANGE YOUR LIFE 23:48

7 weeks ago23:48

23:48

What if the wisdom of a philosopher from over 2,000 years ago could change your life today? In this episode of Changing Minds, I explore how Aristotle's revolutionary ideas on persuasion, storytelling, and personal growth still hold the key to living a fulfilling life. From Nicomachean Ethics to Rhetoric and Poetics, we dive into his insights on influence, leadership, and finding purpose. I’ll uncover the timeless lessons that can transform the way you think, act, and communicate. Subscribe for more psychology, persuasion, and philosophy insights! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

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HOW PLATO CAN CHANGE YOUR LIFE 23:59

8 weeks ago23:59

23:59

What if the way you see reality isn’t real at all? In this episode of Changing Minds, I explore the profound wisdom of Plato—one of history’s greatest philosophers. We’ll dive into his Allegory of the Cave, the Theory of Forms, and his vision of Philosopher Kings to uncover how his ideas still shape our thinking today. Whether you're looking to improve your leadership, deepen your understanding of truth, or escape the illusions of modern society, this episode is packed with insights you don’t want to miss! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
HOW SOCRATES CAN CHANGE YOUR LIFE 30:59

9 weeks ago30:59

30:59

In this episode of Changing Minds, I go into how Socrates changed the world—not by writing books but by asking better questions. His Socratic questioning has influenced philosophy, psychology, and even modern-day leadership. But how can his insights help you live a more meaningful, intelligent life today? In this episode, I explore: - Socrates’ life and his lasting influence on philosophy. - The Socratic questioning approach—how deep questions can reshape your thinking. - Why he chose death over abandoning his principles. - How his ideas apply to critical thinking, leadership, and decision-making today. By the end, you'll see why Socrates’ approach to questioning can help you challenge assumptions, improve your thinking, and make better decisions. Hit play, and let’s journey into the world of Socrates! 🎧✨ 👉 Don’t forget to like, share, and subscribe for more psychology, philosophy, and personal growth insights. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
How Stoicism Can Change Your Life 25:21

10 weeks ago25:21

25:21

In this episode of Changing Minds, I explore the transformative power of Stoicism, a 2,000-year-old philosophy that remains as relevant today as ever. From its historical roots with Zeno of Citium to modern interpretations by Ryan Holiday, Stoicism offers timeless wisdom to handle challenges, improve resilience, and cultivate inner peace. Discover how you can apply its practical tools—like focusing on what you can control and embracing adversity—to lead a more virtuous and fulfilling life. Tune in and let Stoicism inspire positive change! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
Why We All Feel Lost (And How to Fix It) 1:01:12

12 weeks ago1:01:12

1:01:12

In this episode of Changing Minds, I sit down with my longtime friend Kev Fitzsimons, a digital marketing expert and musician, to challenge the "always be optimizing" mindset. We talk about: - The illusion of control & why trying too hard makes life harder. - The toxic positivity trap & why it's okay to feel bad sometimes. - The problem with social media & the age of outrage. - Are we really that special? (Spoiler: Probably not.) - How acceptance & perspective can lead to a more fulfilling life. This is a refreshing take on letting go of the pressure to be exceptional and embracing a realistic, freeing outlook on life. Tune in, and let’s rethink what truly matters. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
The Most Powerful Sentence of All Time 55:16

13 weeks ago55:16

55:16

In this episode of Changing Minds, I sit down with Neil Gordon, a master of persuasion and the inventor of the "Silver Bullet Method." Together, we explore the art of simplifying complex ideas, crafting compelling messages, and the secrets behind great TED Talks. Neil shares how surprise, storytelling, and contrast can make your communication unforgettable. Plus, he gives us a sneak peek at his upcoming book, The Most Powerful Sentence of All Time. If you’re ready to level up your persuasion game, this episode is for you. Pre-order NEIL’s BOOK here: (I promise it will be worth it) https://neilcanhelp.com/book/ Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
We Need to Talk: How to Have Difficult Conversations 47:38

14 weeks ago47:38

47:38

In this episode of Changing Minds, I dive into one of the most vital skills you can ever develop: handling difficult conversations. Whether you're sharing bad news, giving feedback, or discussing sensitive topics, these moments shape relationships and outcomes. Drawing insights from three transformative books—Nonviolent Communication, Crucial Conversations, and Difficult Conversations—I’ll share actionable strategies to navigate these interactions with empathy and effectiveness. Join me as we explore the neuroscience, emotional intelligence, and tools to turn challenging talks into meaningful connections. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

Changing Minds with Owen Fitzpatrick

1
13 Ways to Overcome Sabotage 31:30

15 weeks ago31:30

31:30

In this episode of Changing Minds, I dive deep into self-sabotage—why we get in our own way and how to stop. From fears of failure and success to procrastination and perfectionism, I break down the psychology and neuroscience behind self-sabotage. More importantly, I share 13 practical techniques to overcome it, including improving self-talk, embracing imperfection, and expanding your comfort zone. Whether you’re struggling with procrastination or seeking to break free from self-limiting beliefs, this episode will help you pave the way to success. Tune in and let’s change your mind about self-sabotage! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/…

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How to Craft Messages People Remember and Repeat