"Good" and "Bad" are simply judgements that are incomplete stories we tell ourselves...

Billion Dollar Brand with Bill Harper & Bryan Elliott

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The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

7 days ago18:09

Main Kemudian

Senarai

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Disukai

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

about a year ago 49:09

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In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues.
About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

22 episod

#Business #Marketing #Bryan Elliott #Entrepreneurship. Business #Business Strategy #Marketing And Sales #Brand Marketing #Brand Strategy

"Good" and "Bad" are simply judgements that are incomplete stories we tell ourselves...

Billion Dollar Brand with Bill Harper & Bryan Elliott

published about a year ago

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MP3•Laman utama episod

22 episod

#Business #Marketing #Bryan Elliott #Entrepreneurship. Business #Business Strategy #Marketing And Sales #Brand Marketing #Brand Strategy

Semua episod

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
How to waste your $8M Super Bowl commercial 44:37

21 days ago44:37

44:37

In this episode Bryan and Bill talk about some of the commercials that aired during Super Bowl 59 in the game with Chiefs vs Eagles. Spoiler alert: This year's line up was underwhelming to say the least. In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About host Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
"Good" and "Bad" are simply judgements that are incomplete stories we tell ourselves... 49:09

5 weeks ago49:09

49:09

In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About host Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more 45:58

6 weeks ago45:58

45:58

In this episode, Bill & Bryan breakdown the Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About host Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
How to Dominate Social Media in 2025 52:05

7 weeks ago52:05

52:05

About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About host Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
THIS is Where Media is Heading 36:39

7 weeks ago36:39

36:39

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Pay Attention to Your Time and Your Time Pays You | David Greenspan 47:57

7 weeks ago47:57

47:57

David Greenspan has been in the Real Estate space for over 15 years helping Realtors with their marketing needs. As Founder and & CEO of MindShare101 Inc. David focuses his days on providing value to the Real Estate industry, helping Realtors bridge the gap between their online and their offline marketing to achieve a higher ROI on every marketing dollar spent. David’s mission is to help Realtors build MindShare, which is creating a top of mind intuitive instinctive reaction, so when people think of Real Estate they think of your name, putting you in the right place at the right time. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About host Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
THIS is Strategy | Seth Godin 1:02:05

7 weeks ago1:02:05

1:02:05

Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love. Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one. I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo. From billion-dollar disruptors to scrappy startups, Bill & I will unpack the exceptional and appallingly bad ads we see so you can take a page from their playbooks and don’t make the same mistakes. Whether you're a marketer in charge of a brand or just curious about how great brands are built, this season will give you a front-row seat to the conversations that matter. The next couple of episodes were recorded during our break. Bill was busy on a rebrand + a bunch of client projects and you should definitely take a look at the new BrandBossHQ website: just goto Brandbosshq.com . I was knee—deep in video production for clients at my production company, TheGoodbrain.com and also recorded a bunch of new podcasts on my other show, Behind the Brand with Bryan Elliott . One of the highlights was my interview with the godfather of modern marketing, Seth Godin. Seth brought so much value that I wanted to share it here with you. Ready. Set. Godin!…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Here's the Biggest Mistakes Brands Make | Special guest Jason Bagley 1:16:25

21 weeks ago1:16:25

1:16:25

In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more. Jason also has a course on becoming great at advertising and you can get all the details here . Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
If You're at the "Damn it" Stage We Need to Talk! 1:00:21

25 weeks ago1:00:21

1:00:21

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
What is Your ONE THING? 51:32

27 weeks ago51:32

51:32

In this episode Bill and Bryan ask: What is your ONE THING? Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game. Special Thanks to our Sponsor WeWork! With WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Why Everyone Can & Should Have a Sexy Brand 46:31

28 weeks ago46:31

46:31

In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney vs. Magic Mountain--and why Magic Mountain doesn't have a brand; Morning Brew's $75M Newsletter biz; How Celsius beat Redbull and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game. Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took… 56:38

30 weeks ago56:38

56:38

In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special thanks to our sponsor Plunge ! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out ! Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy valida…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch 57:24

33 weeks ago57:24

57:24

In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special thanks to our sponsor Plunge ! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out ! Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy valida…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign 53:08

35 weeks ago53:08

53:08

In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special thanks to our sponsor Plunge ! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out ! Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.…

Billion Dollar Brand with Bill Harper & Bryan Elliott

1
Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! 57:27

38 weeks ago57:27

57:27

In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH . Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain . He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand. Special thanks to our sponsor Plunge ! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out ! Special Thanks to our Sponsor WeWork! W ith WeWork On Demand , you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.…

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Billion Dollar Brand with Bill Harper & Bryan Elliott « »
"Good" and "Bad" are simply judgements that are incomplete stories we tell ourselves...