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Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting ...
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Let's be perfectly clear: a billion is at least 1,000x better than a million. This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ...
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Living in Adoptionland with Bryan Elliott is the podcast I wish I had before I started on my journey more than 25 years ago. It’s a mosaic of real stories from the adoption community which includes parents who gave up their children, families struggling with infertility and natural conception, and the often silent adult adoptees. Host Bryan Elliott decodes these experiences, combined with expert advice from medical professionals and published authors on the subject to help people cope and li ...
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In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business. Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline? h…
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In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we se…
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Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years). Chris is a highly experienced leader in his field with more than 15 years of knowledg…
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Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship. Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman …
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When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade. Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghau…
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In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effor…
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Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF. Check out Mark's Youtube channel with more insightful life advice and wisdom: Mark's website: https://markmanson.net/ Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's…
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I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is." Have a listen and let me know what you think! Check out more from Michael here: findingmast…
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This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody li…
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Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that did…
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About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, w…
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow! In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones. Check out Atoms, The official Atomic Habits app. Want to get a short no…
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
  continue reading
 
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
  continue reading
 
Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company. Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and sca…
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Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream. In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series …
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Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of W…
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Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k). He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisi…
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Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is. We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you. Behind the Brand started as a side hustle because in 2…
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Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you... Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business…
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Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway. Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 a…
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Timm Chiusano is a very talented media executive with a corporate 9-5 managing a team and small business clients under his purview. He's also got a growing side hustle as a very unlikely social media influencer with more than 1M followers on TikTok as well as an expanding audience on other platforms. How did this happen? How did he do it? In my obs…
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Tyler Joseph and Josh Dun make up the talented band Twenty One Pilots. I first met Josh coming off the heels of my first Twenty One Pilots concert in 2017 when someone from his team reached out to me for him to come on the podcast to talk about his new company and venture with Haylee Williams from Paramore. The two of them teamed up to do a hair dy…
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Dr. Jonathan Leary has created a new category business called a Social Wellness Club -- the Remedy to enhancing our health and social life through human connection and self-care. What is it exactly? Imagine if SoHo House and Equinox had a baby -- and it was staffed with full-time physios, ice baths, hyperbaric chambers, saunas, I.V. drip stations a…
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Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at…
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Chances are that you've seen or heard about Bryan Johnson before. The tech genius behind Venmo has a new lease on life with a mission for anyone else who wants to join him that's pretty ambitious: Don't Die. His videos are everywhere and have amassed a billion views and counting. His new venture is called Blueprint and it aims at breaking the statu…
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In 2006, Andrew Wilkinson was a young college dropout working as a barista in Canada while pondering his next move. His trajectory changed after a casual conversation with two web designers who had turned the coffee shop into a makeshift office. Wilkinson, napkin math in hand and enamored by the potential profits and lifestyle, took the bus to the …
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Chris Anderson leads the team at TED and has recently written written a book called, Infectious Generosity. Behind the Brand host Bryan Elliott and Chris sit down in front of a live audience to discuss. Check out Chris' new book here: https://amzn.to/3wm2YaN Chris' website on the book here: https://www.infectiousgenerosity.org/ Special thanks to ou…
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