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Kandungan disediakan oleh Graham Allcott. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Graham Allcott atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Leadership Lessons from a Life at NIKE with Greg Hoffman

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Manage episode 329785176 series 1679603
Kandungan disediakan oleh Graham Allcott. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Graham Allcott atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.


In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".

Enjoy!


Special thanks to Penguin Random House UK.


✔ Links:


Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:

https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591


Follow Greg:

https://www.themodernarena.com/

https://www.instagram.com/ghoff70/

https://www.linkedin.com/in/greg-hoffman-1b196a25


Subscribe to Graham's Newsletter:

https://www.grahamallcott.com/sign-up


Our Show Sponsors: Think Productive - Time Management Training:

http://www.thinkproductive.com​​


Useful links:

https://www.grahamallcott.com/links



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

233 episod

Artwork
iconKongsi
 
Manage episode 329785176 series 1679603
Kandungan disediakan oleh Graham Allcott. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Graham Allcott atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.


In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".

Enjoy!


Special thanks to Penguin Random House UK.


✔ Links:


Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:

https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591


Follow Greg:

https://www.themodernarena.com/

https://www.instagram.com/ghoff70/

https://www.linkedin.com/in/greg-hoffman-1b196a25


Subscribe to Graham's Newsletter:

https://www.grahamallcott.com/sign-up


Our Show Sponsors: Think Productive - Time Management Training:

http://www.thinkproductive.com​​


Useful links:

https://www.grahamallcott.com/links



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

233 episod

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