BTB97: Insights from Areté’s 50,000-copy milestone in just 6 months with Brian Johnson

Before The Bestseller

In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one's instincts and making bold choices, reflecting on his journey and the importance of quality and self-trust in the publishing world.
Our conversation also highlights the concept of "planting seeds" in marketing—taking various actions that can lead to unforeseen successes. Brian emphasizes the importance of nurturing relationships, consistently adding value, and making strategic investments, even if not all efforts yield immediate results. He shares great advice on creating great work, setting clear goals, and being ready to tackle any challenges that come their way.
Brian also discusses the WOOP method (Wish, Outcome, Obstacle, Plan) for effective goal-setting and stresses the need for discipline and persistence. Ultimately, he underscores that being the best version of oneself and playing the long game are essential for achieving both bestseller status and lasting impact.
Get to know more about Brian Johnson and his book here.
You can also check out his book here.