BTB98: Get Out of Your Head | Brian Sachetta on Anxiety, Media Impact, Lead Magnets and Effective Book Marketing

Before The Bestseller

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the strategies outlined in his book. He offers a fascinating look at how the landscape of anxiety information has evolved since 2008, contrasting the scarcity of resources in the past with today’s wealth of information.
Brian introduces his three core principles—fundamental truths about anxiety—as pivotal strategies for managing it effectively. Listeners will gain practical insights into techniques like deep breathing exercises designed to combat the fight or flight response and enhance critical thinking in stressful moments.
The episode also explores the modern media’s role in amplifying anxiety, highlighting how constant connectivity and negative news cycles contribute to heightened stress. Brian doesn’t just stop at mental health—he shares his journey through the challenging world of book marketing, offering valuable advice on leveraging podcast appearances and using lead magnets to capture reader interest. Whether you’re seeking strategies to manage anxiety or looking for effective book marketing tips, this episode provides a wealth of practical advice and thought-provoking insights.
Check out Brian Sachetta’s website here.
Get to know more about the book here.