Reimagining Workwear: Innovations for Professional Women - Emma May

Back to Business: Calgary

Reimagining Workwear: Innovations for Professional Women - Emma May

Have you ever heard these myths about professional dressing for women? Myth 1: Women can only be taken seriously in the workplace if they wear formal suits. Myth 2: Women should always wear heels to appear more professional. Myth 3: Women have fewer options when it comes to professional attire compared to men. In this episode, our guest Emma May will debunk these myths and provide practical solutions for professional dressing, empowering working women to feel confident and comfortable in their clothing choices.

My special guest is Emma May

Taking the road less traveled comes easily to Emma May. Starting her career as a corporate lawyer, Emma diversified into real estate, establishing Charles Real Estate with its unique value proposition. Progressing further, she became the director for the Office of the Premier in Southern Alberta. However, it was her exceptional sense of style and fondness for comfort that led to the creation of SophieGrace CA, a game-changing fashion brand. Emma's path demonstrates that the diversity of experience can, indeed, lead to remarkable innovation.

I really wanted to make a solution that's super easy for you so that if you are not as into fashion as I am, you can just go into your closet and not actually have to think about it. And there will be no brain damage for you at 7 a.m. - Emma May

In this episode, you will be able to:

• Uncover the obstacles faced by women in terms of professional attire.
• Recognize the significance of quality and the right fit in women's workwear.
• Gain insights into the importance of inclusivity and wider size range in the fashion industry.
• Discern the ideal lightweight fabric for travel-friendly suits.
• Absorb facilitative strategies for fundraising and networking with established experts as a female entrepreneur.

Uncover obstacles in professional attire

The episode delves into the complexities of professional dressing for women, highlighting the numerous expectations and judgments that surround their appearance. Excessive scrutiny can lead to stress over outfit choices, potentially undermining confidence. By acknowledging these obstacles, the goal is to better understand these challenges and conversations about solutions.

The resources mentioned in this episode are:

• Visit the Sophie Grace CA website to explore their digitally native fashion brands.
• Follow Sophie Grace CA on Instagram for the latest updates and fashion inspiration.
• Subscribe to Sophie Grace CA's newsletter for exclusive offers and promotions.
• Shop the Navy on Navy ensembles and mix and match separates on the Sophie Grace CA website.
• Connect with Emma May on LinkedIn to learn more about her journey and professional experiences.
• Check out Charles Real Estate, Emma May's real estate brokerage, for professional and beautiful marketing services.
• Learn more about Emma May's work in policy and community development by researching her involvement in flood response and government roles.
• Explore the Calgary Petroleum Club and its history of connecting business leaders in Calgary since 1948.
• Take a moment to acknowledge and learn about the traditional territories of the Blackfoot Confederacy and other Indigenous nations in the Treaty Seven region of southern Alberta.
• Stay tuned for more episodes of the Back to Business podcast featuring insightful and inspiring conversations with Calgary's industry leaders, entrepreneurs, and philanthropists.

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