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Kandungan disediakan oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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E95: David Duncan - A Real-Life Market Detective

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Manage episode 296295968 series 2519688
Kandungan disediakan oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.
All Things Twitter:
David Duncan
Innosight
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

  continue reading

118 episod

Artwork
iconKongsi
 
Manage episode 296295968 series 2519688
Kandungan disediakan oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.
All Things Twitter:
David Duncan
Innosight
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

  continue reading

118 episod

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