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Big brand partnerships and securing international sales with Founder of Hawthorn Handmade, Stephanie Carswell #S2E1
Manage episode 283937162 series 2822885
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Welcome to the start of Series 2 of the Dorset Growth Hub podcast! Joining us to kick off the series is Stephanie Carswell, Founder and Creative Director of Hawthorn Handmade, whose offering of embroidery kits has found domestic and international success, particularly within the last year as their sales flew!
Stephanie shares the high points and valuable lessons from her journey building a team which has grown to accommodate Hawthorn Handmade’s increasing demand. From ensuring authentic marketing material on social media and standing out on Etsy, to partnering with giant brands like John Lewis and negotiating the best deal with suppliers, this episode kickstarts our Sales and Marketing month with a variety of tips to upgrade your marketing strategies.
This episode of the Dorset Growth Hub podcast covers:
- Partnering with large brands as an SME
- Negotiating with suppliers to reach the best deal for all
- Maintaining authenticity in marketing material
- Overcoming fear of marketing yourself on social media
- Benefits of delegating more responsibility to your team
- The impressive jump to selling overseas
- Various methods of getting your products in front of people
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