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Kandungan disediakan oleh CyberTheory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CyberTheory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Cybersecurity Unplugged
Tandakan semua sebagai (belum) dimainkan
Manage series 2821561
Kandungan disediakan oleh CyberTheory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CyberTheory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.
…
continue reading
106 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2821561
Kandungan disediakan oleh CyberTheory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CyberTheory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.
…
continue reading
106 episod
Semua episod
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Cybersecurity Unplugged
1 The Art of Trade Show Excellence: Planning, Presence, and Follow-Up 29:58
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29:58Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.
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Cybersecurity Unplugged
1 Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs 25:01
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25:01Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.
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Cybersecurity Unplugged
1 Generative AI's Role in Cybersecurity Data Analysis 29:38
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29:38To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.
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Cybersecurity Unplugged
1 Lost in the Inbox: The Cybersecurity PR Epidemic Part 2 24:43
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24:43This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox
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Cybersecurity Unplugged
1 Lost in the Inbox: The Cybersecurity PR Epidemic Part 1 25:52
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25:52This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.
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Cybersecurity Unplugged
1 Generative AI’s Impact on Cybersecurity Marketers 43:28
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43:28Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.
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Cybersecurity Unplugged
1 B2B Cybersecurity Leads: What’s the Best Method for Acquisition? 36:56
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36:56Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.
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Cybersecurity Unplugged
1 Content Syndication as a Foundational Element of Lead Generation 27:25
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27:25Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.
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Cybersecurity Unplugged
1 CISO Community Management From the Vendor Perspective 24:11
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24:11This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.
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Cybersecurity Unplugged
1 Israeli Cybersecurity Investing...Or Should We Call It Company Building? 19:00
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19:00Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.…
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Cybersecurity Unplugged
1 OT Security Marketing: Insights From the Plant Floor 23:20
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23:20Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services. He is currently the Sr. Global Manager of OT Cybersecurity Consulting Services with Rockwell Automation, a leading global industrial automation company founded way back in 1903.…
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Cybersecurity Unplugged
1 Part 2: Your Leads Suck, My Sales Rep Told Me So! 26:18
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26:18Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…
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Cybersecurity Unplugged
1 Part 1: Your Leads Suck, My Sales Rep Told Me So! 27:45
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27:45Kevin Flint’s mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he’s spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.…
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Cybersecurity Unplugged
1 Webinars 3.0: The Cybersecurity Marketer's Checklist 38:19
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38:19Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.
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Cybersecurity Unplugged
Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community.
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