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Kandungan disediakan oleh Veterinary Innovation Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Veterinary Innovation Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Veterinary Innovation Podcast
Tandakan semua sebagai (belum) dimainkan
Manage series 2547436
Kandungan disediakan oleh Veterinary Innovation Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Veterinary Innovation Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
…
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100 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2547436
Kandungan disediakan oleh Veterinary Innovation Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Veterinary Innovation Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
…
continue reading
100 episod
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Veterinary Innovation Podcast
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1 285 - Dr. Andrew Ciccolini | Serenity Vet 18:41
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini from Serenity Vet , a new relief platform that uniquely combines a marketplace connecting veterinarians with employers and a business suite featuring financial planning tools for both. They discuss why relief work is growing, how Serenity Vet differentiates itself with features like the clinic profitability calculator and scheduling tools to prevent burnout, and AI-driven predictability for shift fulfillment. Learn more about Serenity Vet . Dr. Andrew Ciccolini recommends “Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)” by Geoffrey A. Moore .…
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Chuck Rich from Greysteel to discuss current trends in veterinary real estate, including the sale-leaseback model, navigating corporate acquisitions, and strategies for practice owners to unlock equity and plan for retirement or expansion. Learn more about GreySteel . Chuck Rich recommends “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin .…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Ryan Salvino , the co-founder of VetTalk Software , about their automated client education system that integrates with veterinary practice management systems. Ryan shares how VetTalk improves compliance, reduces staff workload, and ensures better pet care through pre and post-appointment educational care plans. Learn more about VetTalk . Ryan Salvino recommends "Attack the Day: Kirby Smart and Georgia's Return to Glory" by Seth Emerson .…
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1 282 - Dr. Emily Hubbard | Veterinary Innovative Partners 20:01
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Emily Hubbard , the Chief Medical Officer at Veterinary Innovative Partners (VIP), to talk about fostering healthy communication, conflict resolution, and leadership in veterinary practices. Dr. Hubbard shares how VIP supports autonomy, empowers hospital teams, and advances the veterinary field through innovation. Learn more about Veterinary Innovative Partners . Dr. Emily Hubbard recommends focusing on one’s own mental health.…
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1 281 - Dr. Rory Lubold | Affordable Pet Labs 20:39
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Rory Lubold , Founder of Affordable Pet Labs , a company dedicated to making diagnostic testing more accessible and affordable for pet owners nationwide. They discuss breaking barriers to veterinary care — both in terms of cost and accessibility — and how their in-home blood collection and at-home testing kits benefit pet owners and veterinarians alike. Learn more about Affordable Pet Labs . Dr. Rory Lubold recommends “Be Useful: Seven Tools for Life” by Arnold Schwarzenegger .…
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1 280 - Aoife Caulfield | Village Vets 21:54
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Aoife Caulfield , Partnerships and Acquisitions Lead at Village Vets Ireland, to talk about building partnerships, challenges of consolidating practices, innovative practice ownership models, and the future of veterinary in Ireland. She also shared insights on the importance of leadership, networking, and aligning with like-minded partners for sustainable growth. Learn more about Village Vets . Aoife Caulfield recommends events like London Vet Show .…
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1 279 - Suvi Irvine | Blue River PetCare 20:05
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Suvi Irvine , Clinical Development Manager at Blue River PetCare , to discuss how AI innovations provide a path forward to increasing efficiency, reducing burnout, and improving care access without compromising staff well-being. Learn more about Blue River PetCare . Suvi Irvine recommends YouTube - AI Creativity: Genius or Gimmick?…
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1 278 - Price Fallin | Otto (formerly TeleVet) 22:13
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Price Fallin , Co-Founder and Chief Innovation Officer at Otto (formerly TeleVet) , where he shares the journey of Otto, a leading workflow automation platform. He discusses the challenges of rapid growth, the impact of COVID-19, and how automation can unlock new opportunities for veterinary practice efficiency. Learn more about Otto . Discover more about The First Principles Method Explained by Elon Musk . Price Fallin recommends Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya .…
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Joseph Faiella , Chief Commercial Officer at Moichor , to discuss advancements in veterinary diagnostics using AI technology. Joe explains how Moichor provides fast, reliable cytology and pathology results, offering a flexible, affordable, and accessible diagnostic option for practices of all sizes. Learn more about Moichor . Discover more about Ted Talk "An ER doctor on triaging your "crazy busy" life" by Dr. Darria Long . Joe Faiella recommends "The Four Obsessions of an Extraordinary Executive: A Leadership Fable" by Patrick Lencioni .…
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1 276 - Ryan Leech | First 100 Consulting 20:50
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Ryan Leech from First 100 Consulting , a veterinary industry consultant and host of The Bird Bath podcast. Ryan shares insights from his consulting experience, discusses the intricacies of veterinary industry trends, technological advancements, and the effects of AI on the field. He also explores future expectations for market consolidations and strategic moves by large firms, as well as potential challenges posed by advanced AI tools and their use by non-experts. Learn more about First 100 Consulting . Ryan Leech recommends Marques Brownlee on YouTube .…
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1 275 - Julia Loew | MWI Animal Health 19:48
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Julia Loew , the Senior Vice President of Commercialization Services at MWI Animal Health , a division of AmerisourceBergen. Together, they discuss MWI’s shift toward technology-driven solutions and its innovative sustainability initiatives, including the sustainable tote delivery program. Julia addresses key challenges like staffing shortages in veterinary clinics and highlights the importance of expanding access to care through technological advancements. She also shares her perspective on leadership and the future of the veterinary industry. Learn more about MWI Animal Health . Julia Loew recommends Great Leadership Is a Network, Not a Hierarchy | Gitte Frederiksen | TED .…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Aaron Pugh , the CEO of Vet Together , about the vision for transforming veterinary conferences by creating a business-focused event tailored to independent hospitals and vendors. He shares the unique challenges smaller practices face, the innovative conference format, how it’s disrupting traditional trade shows, and what the future holds for Vet Together. Learn more about Vet Together. Aaron Pugh recommends “Traction: Get a Grip on Your Business” by Gino Wickman and “Greenlights” by Matthew McConaughey .…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Elizabeth Green from VetMedux , a part of Instinct Science , to chat about the evolution of Clinician’s Brief and Plumb’s from a traditional print resource to a continuously updated digital platform, improving access to the latest drug information. Elizabeth also delves into the role of AI in addressing current challenges within veterinary practice and innovations aimed at improving efficiency and education for veterinarians. Learn more about Plumb’s and Clinician’s Brief . Elizabeth Green recommends “Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.” by Brené Brown .…
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1 272 - Dr. Anna Foster | Veterinary Emergency Group (VEG) 23:16
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Anna Foster , Chief of Staff at Veterinary Emergency Group (VEG). They discuss how the company prioritizes both employee and customer experiences in emergency care. Dr. Foster discusses their open-concept hospital design, allowing pets and owners to stay together during treatment, and explains how they track employee and customer experiences with innovative metrics. Learn more about the Veterinary Emergency Group . Dr. Foster recommends “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect” by Will Guidara .…
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1 271 - Dr. Amelia Knight Pinkston | Life Boost with Amelia 19:51
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Amelia Knight Pinkston , Founder of Life Boost with Amelia , to discuss her personal experience with burnout in the veterinary field and how it led her to create programs that help veterinary professionals overcome it. She shares practical strategies for addressing burnout on both individual and clinic levels. Free (RACE-approved) resource for Beating Burnout in Vet Med . Discover more about The Vet Med Unicorn Movement . Join the Beat The Burnout: Life Boost for Vets Facebook group . Connect with Amelia on Instagram . Dr. Knight Pinkston recommends “The Angel and the Assassin” by Donna Jackson Nakazawa .…
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1 270 - Dr. Seth Wallack | Vetology 20:47
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Seth Wallack , Founder and CEO of Vetology , about how Vetology combines artificial intelligence (AI) with teleradiology to streamline workflows and enhance diagnostic efficiency for veterinarians. Dr. Wallack explains the role of AI in providing preliminary radiograph reports while preserving veterinarians’ clinical decision-making. He also highlights upcoming innovations, including faster report turnaround times and the release of feline abdomen AI. Learn more about Vetology .…
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1 269 - Dr. Oliver Viner | HelloVet 21:01
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Oliver Viner , co-founder of Hello Vet , to discuss balancing technological innovation technology with practical application in veterinary clinics. Dr. Viner shares insights on creating a more transparent and open veterinary practice model, seamlessly integrating technology into veterinary workflows, and leveraging tools to enhance patient care and client communication. Learn more about Hello Vet .…
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1 268 - Dr. Christian M. Leutenegger | Antech Diagnostics 22:01
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Christian Leutenegger , Vice President of R&D Assay Development at Antech Diagnostics , about molecular diagnostics in veterinary medicine. He shares insights on the future of diagnostics and the potential of AI in advancing veterinary care. Learn more about Predictive Diagnostics and KeyScreen . Dr. Christian Leutenegger recommends “Emotional Intelligence 2.0” by Travis Bradberry and Jean Greaves .…
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak welcome Derek Cummins , CEO and Co-founder of PetExpert , to discuss the evolution of pet insurance, its challenges, the impact of inflation, and the importance of integrating technology. Learn how Pet Expert's innovative approach led to its acquisition by Trupanion and what it takes to succeed in the global pet insurance industry. Learn more about PetExpert . Discover more about Pet insurance superpowered . Derek recommends “Outlive: The Science and Art of Longevity” by Peter Attia .…
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1 266 - Douglas Brooks | ABC Intelligence 20:00
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This week Shawn Wilkie and Dr. Ivan Zak chat with Douglas Brooks , COO of ABC Intelligence , about the role of data in the veterinary industry. Doug shares on how data harmonization and enrichment can unlock new opportunities for corporate practices, such as precision marketing, research collaborations, and bottom-line growth. Learn more about Vetgenus . Douglas Brooks recommends “A Long Walk to Freedom: The Autobiography of Nelson Mandela” by Nelson Mandela.…
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1 265 - Dr. Amanda Landis-Hanna | One Health Group 20:06
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This week Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Amanda Landis-Hanna , Chief Veterinary Officer at One Health Group , to discuss the evolution of wearable technology in veterinary care. They explore the history of Voyce, a clinical monitor for pets that monitors key health metrics such as heart rate, respiratory rate, and blood pressure. Learn more about Voyce . Dr. Amanda Landis-Hanna recommends “Dare to Lead: Brave Work” by Brené Brown .…
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This week Shawn Wilkie and Dr. Ivan Zak welcome Dr. Jacob Adams , Chief Scientific Officer at Noxsano , to talk about their innovative approach to wound healing using nitric oxide and how it saves time and money for veterinary professionals. Learn more about Noxsano . Clinical Trial: The use of a novel nitric oxide wound dressing in acute traumatic wounds in dogs . Dr. Jacob Adams recommends “A Short History of Nearly Everything” by Bill Bryson .…
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1 263 - Dr. James Barr | Mars Science & Diagnostics 20:26
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. James Barr , Chief Medical Officer for Mars Petcare ’s Science & Diagnostics division, about the challenges and strategies of prioritizing innovation within a large organization. Dr. Barr discusses the impact of AI and other advanced technologies in veterinary diagnostics and care. Discover the leadership practices with Simon Sinek’s TED Talk . Dr. James Barr recommends “Crucial Conversations” by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler .…
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1 262 - Candise Goodwin | Outlier Advisors 21:55
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Candise Goodwin , founder of Outlier Advisors , to discuss her approach to helping companies navigate market complexities and achieve sustainable growth through strategic planning and innovation. She shares insights from her extensive experience in the industry, highlighting the importance of understanding market nuances and tailoring strategies for both startups and large corporations. Learn more about Outlier Advisors . Candise recommends “Smart Brevity: The Power of Saying More with Less” by Jim VandeHei, Mike Allen, and Roy Schwartz .…
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1 261 - Dr. Ryan Appleby | Obi Veterinary Education 19:31
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Ryan Appleby , co-founder of Obi Veterinary Education , to discuss the transformative role of microlearning in veterinary education. Dr. Appleby explains how delivering educational content in short, manageable segments can significantly enhance retention and better fit into the busy schedules of veterinary professionals. Learn more about Obi Veterinary Education . Try the free certificate course on Foundational Concepts in Thoracic Radiology . Dr. Appleby recommends “Co-Intelligence: Living and Working with AI” by Ethan Mollick and “The Undoing Project: A Friendship That Changed Our Minds” by Michael Lewis .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Luke Feldman , the Co-Founder and Director of Product at VetCheck , about optimizing practice workflow using tools such as electronic consent forms with e-signature capabilities, advanced anesthesia management, and comprehensive dental charting. Luke also explains how VetCheck uses AI to analyze data, create predictive analytics, and enhance decision-making within veterinary practices. Learn more about VetCheck . Discover VetCheck’s digital veterinary tools and hospital whiteboard with a 15-minute demo . Luke Feldman recommends the Apple Vehicle Motion Cues feature .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak explore the integration of Artificial Intelligence (AI) in veterinary radiology with Dr. Ryan King , President of the American College of Veterinary Radiology (ACVR) and board-certified clinical radiologist. Dr. King discusses the current state of veterinary radiology, highlighting the shortage of specialists, and addresses the challenges and concerns related to AI. While optimistic about AI's potential to enhance efficiency and patient care, he underscores the lack of regulatory frameworks governing AI in veterinary medicine. Artificial Intelligence in Veterinary Diagnostic Imaging and Radiation Oncology . Discover the importance of regulatory standards for AI in veterinary practice with AVMA Publications . Dr. Ryan King recommends "Seeing Further" by Bill Bryson .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Chris Kelly , Managing Partner and Publisher for Antelligence . Chris discusses the evolution of veterinary publishing, industry trends, including generational changes, inflation and financial pressures, challenges and opportunities in managing large veterinary groups, and the current state of the veterinary market. Learn more about Antelligence , which publishes The Fountain Report , the Veterinary Student Insider , Pet Care Weekly , the Enterprise Practice Directory , and sponsors the Bird Bath Podcast .…
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Veterinary Innovation Podcast
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Karen Whala , co-founder of CodaPet, to discuss how her platform connects pet owners with freelance veterinarians to provide in-home euthanasia services. Dr. Whala shares her journey from the burnout of traditional veterinary practice to founding CodaPet - At Home Pet Euthanasia. Learn more about CodaPet by visiting codapet.com/vets . Dr. Whala recommends “Telling Yourself the Truth” by William Backus and Marie Chapian .…
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Veterinary Innovation Podcast
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1 256 - Dori Fussmann | The Pawsitivity Network 19:27
19:27
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dori Fussmann , Founder of “The Vets”, and most recently, of “The Pawsitivity Network”. Dori shares his journey into veterinary medicine and how The Pawsitivity Network aims to address mental well-being challenges within the industry. Discover how focusing on mental health can improve team dynamics and overall clinic success with The Pawsitivity Network . Dori recommends "The Creative Act" by Rick Rubin .…
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