In this episode, join Katelyn and David as we discuss how to get started planning and designing successful graphics for social media. You'll learn what to consider before you start designing, how to tie your graphics into your brand, and practical design tips to share your message and make your content stand out. Before you start designing, it is i…

In this episode, join Ellie and Veronika from the Sendible marketing team as they highlight how you can use content pillars to create consistency and structure when implementing a social media strategy. You'll discover what content pillars are and why they are useful for agencies and in-house social media marketers. We'll also go through some pract…

In this episode, Gavin and Martine introduce Katelyn, the new Sendible CEO. Hear about Katelyn's background, how her & Gavin are different, what makes Sendible special, and how to approach a huge life transition (stepping up and stepping down). With advice and reflections from all three and details about the future vision for Sendible, we are excit…

In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. Items mentioned in this episode: Gavin's letter…

Kristian Downer is the founder of DowSocial Digital Marketing, based in Peterborough, UK. Gavin serendipitously met Kristian on the way to Social Media Marketing World in 2020 and a year later, invited him onto the show. In this episode, we discuss: Why most small businesses fall into the mistake of making it too hard for their clients to buy from …

"Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?" — In this takeover episode, recorded at the end of 2020, Veronika and Ellie from Sendible's Marketing Team answer the million-dollar question that every social media marketer wants the answer to. Following a detailed analysis of almost 60 F…

Gavin was recently a guest on the Empathise IT podcast with Mordecai Holtz. It was a great interview where Gavin shared a few of his strong opinions on topics such as: Why the fear of remote working is really just a symptom of having the wrong employees Why it's dangerous to stick to best practices Why Gavin refers to himself as the anti-CEO The fu…

2020 was a massively challenging year for all of us and 2021 is likely to be another year filled with uncertainty. In this episode, Gavin invited 3 thought leaders to share their biggest personal and business challenges from 2020, their predictions for the year ahead, and their advice for other businesses and marketers as we begin a new year. Meet …

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. Today, Rachel is interviewed by Sendible's new Product Manager, Cy Robinson to explain how we've adopted the Shape Up process to bring …

Syndi Braun is the founder and CEO of The Social Robin and a Sendible Partner. The Social Robin is a full-service marketing company, based in Fort Worth, Texas with a focus on quality growth. In this episode, we discuss: Why Syndi decided to start her own agency How she convinced her first three employees to work for her (for free) Her number one t…

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. Today, Rachel is joined by Sendible's Lead Product Designer, Stefano, and UX Researcher, Alexis to discuss user testing and how it's he…

In today's episode, Gavin is joined by Katey Gold, Sendible's customer marketing manager. One of Katey's responsibilities at Sendible is to ensure that our customers are consistently leaving us positive reviews. Since pioneering Sendible's review strategy, not only has Katey managed to increase the number of reviews by 43% in just 12 months, but ou…

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. Today, Rachel is joined by Sendible's Lead Product Designer, Stefano D'Avascio, and Visual Designer, David Preston to explain Sendible'…

At Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely. Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing. Gavin thought his insights may be useful to listeners, so…

At Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year! So, to explain how we went about this, Gavin invite…

When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground. Connect with Gavin: Connect with Gavin on Lin…

With the world working remotely as a result of COVID, Zoom has been an incredible tool. But 6 hours of Zoom meetings every day for 4 months left Gavin completely burnt out. So, he decided to have a "Zoom fast" and in the process, discovered the power of asynchronous communication. In this episode, Gavin talks about: Why going remote can result in e…

With so much demand for our attention these days, the best way to get anyone to engage with your content is to build an audience that trusts you. And we know that the best way to gain someone's trust is to connect with them on an emotional level through authentic storytelling. But a lot of agencies and marketers struggle to surface these stories fr…

In this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling. This is a panellist discussion taken from a live webinar we ran earlier this year. Panellists Desiree Martinez, Founder of All-In-One Soci…

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. On our first episode, Rachel is joined by Sendible's UX researcher, Alexis Camacho to discuss all things UX research and how we apply i…

As a result of COVID-19, Gavin recently had to deliver one of the most important presentations to the team - he had to explain his strategy for navigating the crisis. Gavin shares his 4-step process for planning and structuring a memorable presentation that utilises storytelling techniques to elicit emotion and inspire action. In this episode, Gavi…

This week, Gavin discusses how his personal experience with an affiliate software company has reminded him that during these uncertain times, it's now more important than ever to help your customers. In this episode, Gavin shares 5 things we're doing at Sendible to help: Live chat for all our customers with real humans, no bots Introducing an entry…

In this episode, Gavin talks about how he was recently psycho-analysed on a podcast interview and explores the true emotions he was feeling at the time. Connect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on Twitter We want to hear from you Send an email to insider@sendible.com or leave us a voice message! --- Send in a voice message: h…

In this episode, Gavin and Martine talk about the challenges they've experienced while working from home with the kids around and what they're doing to overcome them. Some of the tips shared: Be sensitive to what your kids are feeling Come up with a daily routine for your children Get up before everyone else for writing, meditation or exercise Be f…

In this episode, Gavin discusses how he first froze and panicked before the constant reports of job losses inspired him to take action and come up with the 5 initial steps to help navigate Sendible through the crisis. The 5 steps discussed: Communication Offering relief Looking at runway Improve support for customers Building trust Connect with Gav…

Over the next few episodes, our CEO, Gavin Hammar, will be sharing our journey at Sendible as we navigate the company through the COVID-19 crisis. In this, the first episode of the series, Gavin discusses his personal challenges when it comes to leading a company in a time of uncertainty and what he's doing to overcome them. Connect with Gavin: Con…

Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagem…

Adam Fairhead is an English entrepreneur, author, philanthropist and advocate of cause-driven business. He founded Fairhead Creative to help "good" companies stand out, sell better, and make more impact with the mission of “helping difference makers make a difference." His book, "Marketing Isn't About You", helps businesses get out of their own way…

As Sendible's first Sales hire, Johnny Costello has been instrumental in executing each of the various sales processes we've adopted over the past 8 years. Although we've tried several iterations, we've never had any success with any strategies that have involved outbound sales. That's because these days when future customers go out looking for a s…

"Social Media Marketing World (SMMW) has been a game-changer for me, you have to go!" - this was the sentiment echoed by our customers and partners, time and time again. So, it really didn't take much more convincing for us to decide to attend our first conference in March 2019. And it turns out, they weren't wrong: The conference was a game-change…

It's become clear that a more diverse workforce can lead to better products that can address a wider range of customers. In this episode, Gavin is joined by Heidi Pereira, Sendible's first female developer. Originally from Venezuela, Heidi joined Sendible in 2019 and has quickly become an integral part of our Development Team. In this episode, Gavi…

Heather Gilletti joined Sendible at the start of 2019 as our first US-based, customer-facing employee. A few months later, she was promoted to Customer Success Manager. At the time, one of our goals was to get closer to our customers, so Heather was tasked with not only leading but also growing Sendible's first fully distributed department. In this…

Since 2002, hundreds of leaders have trusted Chris Hutchinson and Trebuchet Group to help them achieve great accomplishments through creating great teams. Chris brings together real-world experience and understanding to support leaders who feel the weight of their company on their shoulders, and are frustrated by teams not achieving their potential…

At Sendible, we recently implemented a brand new social media strategy and embraced authenticity on a whole new level. That's because, we believe that people are no longer interested in your perfect life, product or service. They care about the stories you tell so that you can inspire them to be better versions of themselves. See Episode 10: Don't …

There is a lot of talk about managing a remote team, but what happens when the manager is remote and the majority of the team are based in the HQ? When our super-talented Customer Support Manager, Shanaaz, told us she was moving from London, where our HQ is based, down to Cape Town, we knew we had to do whatever it took to keep her. So, we saw it a…

Ben Ford is a programmer and development team coach. He applies operational principles from the Royal Marines and 10 years in tech leadership to help businesses scale without getting stuck. Ben takes a systems approach, with more breadth than dogmatic agile consulting, and deep technical experience that's sometimes missing in business coaching. In …

"We have to think about growth on the agency side as our ability to build trust. Growth comes from being focused on the customer first and having customer feedback inform how we do work. Feedback informs the system." Talar Malakian is a Business Unit Director at Hubspot diamond tier global partner, Salted Stone, with experience conceptualizing and …

Shamiel Jansen is a business development, marketing, sales and management-oriented entrepreneur with over a decade of experience from working within the tech, retail and financial services industries. Originally from South Africa and now living in Denmark, Shamiel is a passionate networker who enjoys all things startups, tech and innovation. In thi…

Most tech startups want to grow as quickly as possible. They raise capital and instead of working to make their customers successful, they work to make their investors successful. At Sendible, we've taken no outside funding and have grown at our own pace. By doing that, we've been able to keep that startup culture alive. But, Gavin wanted to find o…

One of the core operating principles for success at Sendible is to "Be the CEO of your domain". However, until recently, Sendible had adopted a Product Management process that was reliant on stakeholders passing down the solution to the Development Team. This didn't leave much room for developers to come up with their own solutions. In fact, it was…

Leanne O'Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne's agency has survived and thrived for almost 20 years. In this episode, we talk about: How Leanne attracted her first clients and the importance of word of mouth What it takes to create a success…

The biggest mistake people make on social media is that they position themselves as the perfect hero. But, the truth is that people could care less about your perfect life, your perfect family, your perfect meal or how perfect your product or service is. They care about how you can make them better versions of themselves. So, if you want to get the…

Most companies require that their people commute to a physical office where they get to interact in-person every day. But, if you listened to our first episode, you'll know that Sendible has recently adopted remote working in a big way. Remote working has a lot of positives for both employees and employers, but it can also be challenging for those …

Nicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met. Like Gavin, Nicky is originally from South Africa but spends most of her time in the UK. She is curr…

This week, Gavin speaks to Sendible user, Dr Adam Gower. Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online. Adam has interviewed almost 100 people and through his personal journey, has become somewhat of a digital marketi…

Gavin and Martine currently work together at Sendible, but although they've been married since before the company launched, Martine wasn't always part of the business. In this episode, we talk about: What Martine was up to before she joined Gavin in the business. Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin create…

Seth Silvers has been passionate about storytelling and marketing since he started his first organization at 16. For the last 4 years, Seth and his team at Story On have been focused on helping small businesses grow in a more authentic way by marketing with stories. In this episode, we talk about: Why over-hyped Super Bowl commercials motivated Set…

Rachel Orr originally joined Sendible as a Business Analyst, but shortly after starting, we realised that we needed to build a department to look after our most valuable customers. So I asked her to create a department and that's when Customer Success was born. In this episode, we talk about: Why your customers are your best sales people The defini…

Park first met Gavin at Social Media Marketing World earlier in the year and we're super excited to have him on this show to talk about storytelling! That's because at Sendible, we're on a mission to help agencies share their clients' stories on social media. Park has been in advertising for 30 years, has run his own agency for 20 years, and has be…

Instead of everyone sitting at the same desk every day with teams sat in departments and their own silos, we wanted to let them choose a different desk each time they were in the HQ. In this episode, we talk about: How we ran out of desk space and needed to either move into a larger space or find another solution. Why we would've stopped hiring if …