Podcast terbaik Future Commerce (2024)

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Outsmart the Black Friday Email Frenzy 41:36

2d ago41:36

41:36

“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze. The Tried and True, Yet Hackable, Email Campaign Key takeaways: [00:01:41] “Email’s stability in a c…

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PlayAbly Podcast Episode 11: Black Friday Strategy Part 3 12:54

4d ago12:54

12:54

In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful con…

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PlayAbly Podcast Episode 10: Black Friday Strategy Part 2 18:48

9d ago18:48

18:48

In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can l…

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PlayAbly Podcast Episode 9: Black Friday Strategy Part 1 11:03

11d ago11:03

11:03

Black Friday Episode 1 of a 3 Part Series In this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out…

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PlayAbly Podcast Episode 8: Landing Pages, Turning Clicks into Conversions 13:45

13d ago13:45

13:45

In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, s…

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Communicating Context Across Cultures 46:33

16d ago46:33

46:33

Phoebe Yu loves jumping down rabbit holes with the audience of her curiosity-driven channel on YouTube that focuses on research, human psychology, and culture, specifically within the tech sector. But if something interesting finds its way into the comment section, she’ll deep dive into that too. Listen now to Phoebe Yu’s conversation with Phillip …

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TEASER Oh, Sorry, TWO MICHELIN STARS 1:54

17d ago1:54

1:54

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…

1
PlayAbly Podcast Episode 7: ShopTalk Fall Recap 17:01

22d ago17:01

17:01

In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping ex…

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The Ghosts of Pike Place Market 45:18

23d ago45:18

45:18

Spooky Commerce finishes with an epic finale as we explore the mysterious history of Seattle's iconic Pike Place Market. Phillip, Brian, and Sarah share tales of ghost sightings, haunted (coffee) grounds, and the rich lore behind one of the oldest continuously operating markets in the U.S. PLUS: Phillip and Brian debrief a tragedy involving AI-to-h…

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The Haunting at Toys ‘R Us Sunnyvale 44:45

30d ago44:45

44:45

This week we unpack multisensory commerce, the economical ebb and flow of re-commerce, and reflect on Phillip’s keynote at the Motion Creative Strategy Summit. PLUS: Spooky Commerce is back. Phillip, Brian, and Sarah journey to a haunted 1980’s Bay Area Toys R Us. The Duality of Recommerce Key takeaways: Tactile interactions produce profound experi…

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PlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROI 11:30

1M ago11:30

11:30

In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts ca…

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PlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEO 18:11

1M ago18:11

18:11

In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrat…

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You Can Buy Haunted Dolls on eBay 34:18

1M ago34:18

34:18

From dead-and-undead-again crypto cycles to eBay’s paranormal side, we explore the range of the paranormal in this week’s installment of Spooky Commerce. Listen now! Crypt-O-Currency, Panic Buying and Paranormal Ducks Key takeaways: eCommerce giants like Pinduoduo (Temu’s parent company) are contributing to deflation in China by flooding the market…

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PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer 16:07

1M ago16:07

16:07

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic soluti…

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PlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social Ads 16:10

1M ago16:10

16:10

In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and u…

1
The Battle for Originality 1:07:33

1M ago1:07:33

1:07:33

Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!” Seattle Suits and Lawsuits More from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive…

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PlayAbly Podcast Episode 2: Lessons from Barry’s Bootcamp 5:17

1M ago5:17

5:17

In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for…

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The Future of Buying Software? 53:53

2M ago53:53

53:53

If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth." Lies, Damned Lies, and RFPs Key takeaways: “The Honest Truth” report reveals that 8…

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PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets 14:47

2M ago14:47

14:47

In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives,…

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AI Agents Are Here. “Brands” Might Be In Danger. 1:26:43

2M ago1:26:43

1:26:43

Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact. PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA! Stealthily Building…

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The Future Consumer is Omnimodal 34:03

2M ago34:03

34:03

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In …

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Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence 53:17

2M ago53:17

53:17

“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now! Dishing on Commerce and Connection Key tak…

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What's In Our Future: The Fall Lineup 22:53

3M ago22:53

22:53

What an incredible eight years it has been here at Future Commerce, but wait until you see what’s coming next. There is a lot ahead that you won’t want to miss. In this episode Phillip gives you a little taste of what is to come and how you can make sure you stay in the know (because you’re really going to want to stay in the know). Buckle Up Key t…

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Don’t Say Metaverse 51:40

3M ago51:40

51:40

feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape. The New Familiar of the Fut…

1
TEASER "Sounds Fishy" 3:11

3M ago3:11

3:11

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…

1
The Sweat Lookbook 51:59

3M ago51:59

51:59

In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen…

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Game Face: Female Athletes Are Redefining Commerce 47:25

3M ago47:25

47:25

feat. Alexa Lombardo and Candace Stewart Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now! Tunnel Fits: The Court…

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Rewind: The Secrets Behind the Magic Quadrant 1:16:42

4M ago1:16:42

1:16:42

Feat. Aaron Sheehan In this rewind episode, we discuss a key topic: the analyst ecosystem and the influence of reports like Gartner's Magic Quadrant on the eCommerce industry. We explore how these reports are created, who they benefit, and their role in shaping market perceptions. Aaron sheds light on the complexities behind the rankings, the crite…

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Rewind: Shifting Trends and Prevailing Patterns 48:59

4M ago48:59

48:59

In this episode of Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives, we are revisiting Episode 341 with friend of the pod and cultural theorist, Matt Klein, to discuss the findings from his annual META Trends Report. Today, we're not just talking about trends and data. We're talking about a …

1
Rewind: Shopping with Ghosts 1:02:57

4M ago1:02:57

1:02:57

Parasocial Relationships Will Change Retail Forever Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat …

1
Technological Progress Through Multiplayer Behavior 20:57

4M ago20:57

20:57

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional…

1
Rewind: AI, Classism, and the Digital Divide - Revisiting Episode 51 1:02:09

4M ago1:02:09

1:02:09

These show notes were written at a time before LLMs were available to the public, if that's any indication of In this episode from 2017, we covered: WILL WALMART BE COOL AGAIN? Lord and Taylor started selling on walmart.com with their own special homepage. Also, remember how Walmart acquired Bonobos and Modcloth? The world has changed, people. THE …

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Monoculture in the Modern Age: How a Fragmented Media Landscape Co-Creates Moments that Matter 37:32

4M ago37:32

37:32

In this episode, we explore the dynamic interplay between traditional and new media with insights from retail analyst Heetha Herzog and culture writer Kate Lindsay live from VISIONS Summit: NYC. Moderated by Phillip, this conversation covers how media consumption shapes our reality, the influence of monocultural events, and the generational shifts …

1
How Liquid Death is Murdering Marketing 32:53

4M ago32:53

32:53

Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid Death In this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creativ…

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Visions Live: Let's Get Personal: Creating Connection in the Age of AI 20:53

5M ago20:53

20:53

Recorded live at VISIONS Summit: NYC 2024, join Alicia Esposito for her sitdown with Seb Reetz, Bloomreach’s Solutions Consulting Lead of the Americas. They dive into the fascinating intersection of AI and art, exploring how AI is transforming both the creation and consumption of art discussing the ethical considerations, creative opportunities, an…

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Blurred Lines: The False Dichotomy of Physical vs. Digital Spaces 39:58

5M ago39:58

39:58

Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of phy…

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From Cart to Checkout: Enhancing the Outdoor Retail Experience 48:51

5M ago48:51

48:51

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and opt…

1
Unlocking the Potential of Creator Networks 53:12

5M ago53:12

53:12

Feat. Nilla Ali, CEO of GAAN Creative Join us as we explore the impact of algorithms on content creation, the challenges of scaling media businesses, and the rise of creators as the new media moguls. Our special guest, Nilla Ali, formerly of BuzzFeed and CEO of GAAN Creative, shares her journey from leading BuzzFeed's commerce business to building …

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Climbing New Heights: The Future of Outdoor Retail 1:02:54

5M ago1:02:54

1:02:54

LIVE from Outdoor Retailer 2024 In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor reta…

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Teaser CRAIGSLIST SWITCHBLADE 6:50

5M ago6:50

6:50

London PayPal Meetup: https://www.meetup.com/london-paypal-meetup-group/events/301151281/ Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to …

1
Frictionless isn't Fictionless 53:06

5M ago53:06

53:06

Futurism in review: flying cars and frictionless commerce Phillip and Brian chat about the futurism movement in art and how it relates to commerce, specifically, the idea of passatisme, which is an obsession with the past that signals everything backward would be supplanted by futurism. Generally, it sounds a lot like effective acceleration or the …

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What is Futureproof For Gen Alpha? 57:44

5M ago57:44

57:44

Walmart is Experimenting in the Present to Create the Future In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled …

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The Future of B2B Innovation 31:14

6M ago31:14

31:14

Recorded Live at B2B Online Chicago Philips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now! Purchasing…

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[DECODED] Frictionless Falsehoods 34:48

6M ago34:48

34:48

Funnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that bro…

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Creating Credible Content and Community-Building Collabs 46:58

6M ago46:58

46:58

Today on the pod, Emma Apple Chozick joins us and is an incredible guest who we've known for a couple of years now, and with whom we did a great collab, if you will, with her former employer Thingtesting. These days she is breaking down the world of cultural events and brand partnerships and also a little bit of the explainer content that's out the…

1
Teaser Microplastics in my WHAT? 4:45

6M ago4:45

4:45

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…

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[DECODED] Wisdom and Witticisms 42:25

6M ago42:25

42:25

In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good peo…

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Building Culturally Intelligent Brands 1:12:51

6M ago1:12:51

1:12:51

Phillip and Brian sit down and have an enlightening conversation with the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, Anastasia Kārkliņa Gabriel. This book is the “How It's Made” for building culture-shaping brands, providing more understanding of how boardrooms, researchers, and foresight professionals …

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[DECODED] Polymaths and Philosophers 41:01

6M ago41:01

41:01

Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks. "Absorb what's useful, reject what…

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Are we Post-“Point-Solution” in eCom? 47:18

6M ago47:18

47:18

Ro Trivedi joins the show to discuss founding Pietra, a modern infrastructure platform that helps entrepreneurs start and operate eCommerce businesses more profitably. Listen now! Nobody Wants to Tinker on a Commodity Key takeaways: The ability to build billion-dollar businesses with small teams is within reach, thanks to technological advancements…

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