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Kandungan disediakan oleh Future Commerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Commerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Rewind: Shopping with Ghosts

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Manage episode 429655661 series 1854740
Kandungan disediakan oleh Future Commerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Commerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Parasocial Relationships Will Change Retail Forever

Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago, is influencing commerce today. Listen now!

Unlocking Tomorrow

Key takeaways:

  • [00:02:07] Phillip: "In London, print reading is still a cultural staple and independent eyeglass retailers are thriving. It's a fascinating blend of old-world charm and modern retail innovation."
  • [00:05:19] Phillip: "Imagine shopping with JFK Jr. as your style advisor – that's the future we're heading towards with parasocial relationships and AI."
  • [00:24:51] Brian: "Livestream shopping in the West is a tough sell because our attention spans can't handle the mundane. But if you can make it entertaining, you've got a shot."
  • [00:47:04] Phillip: "We're on the cusp of a new shopping experience where your favorite celebrity or even a virtual influencer can guide your purchases, creating a deeper, ongoing relationship."
  • London maintains a strong print culture while simultaneously seeing a boom in independent eyeglass retailers, highlighting a unique intersection of old and new retail practices.
  • AI-powered interactions with celebrity personas, like JFK Jr., are emerging as a new trend in shopping, blending entertainment with personalized recommendations.
  • AI and parasocial relationships are creating more personalized shopping experiences, fostering deeper consumer connections with brands and influencers.

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

518 episod

Artwork
iconKongsi
 
Manage episode 429655661 series 1854740
Kandungan disediakan oleh Future Commerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Commerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Parasocial Relationships Will Change Retail Forever

Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago, is influencing commerce today. Listen now!

Unlocking Tomorrow

Key takeaways:

  • [00:02:07] Phillip: "In London, print reading is still a cultural staple and independent eyeglass retailers are thriving. It's a fascinating blend of old-world charm and modern retail innovation."
  • [00:05:19] Phillip: "Imagine shopping with JFK Jr. as your style advisor – that's the future we're heading towards with parasocial relationships and AI."
  • [00:24:51] Brian: "Livestream shopping in the West is a tough sell because our attention spans can't handle the mundane. But if you can make it entertaining, you've got a shot."
  • [00:47:04] Phillip: "We're on the cusp of a new shopping experience where your favorite celebrity or even a virtual influencer can guide your purchases, creating a deeper, ongoing relationship."
  • London maintains a strong print culture while simultaneously seeing a boom in independent eyeglass retailers, highlighting a unique intersection of old and new retail practices.
  • AI-powered interactions with celebrity personas, like JFK Jr., are emerging as a new trend in shopping, blending entertainment with personalized recommendations.
  • AI and parasocial relationships are creating more personalized shopping experiences, fostering deeper consumer connections with brands and influencers.

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

518 episod

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