Transforming Marketing through Trigger-Based Journeys: A Talk with Vinay Deo

Microsoft Business Applications Podcast

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FULL SHOW NOTES
https://podcast.nz365guy.com/493
Join us for an enlightening conversation with our distinguished guest Vinay Deo, a principal group product manager at Microsoft. Step into his shoes as we traverse through his fascinating journey that spans from his work with personal gadgets to Bing Ads, all the way to his current role focusing on customer insights and orchestration. As you accompany Vinay through his diverse experiences and personal life, you'll also get a taste of the vibrant food culture in Seattle and Vinay’s love for travel.
Brace yourself, as we venture into the world of Dynamics 365 Customer Insights and Marketing. Engage in an enlightening dialogue with Vinay about the transformational shift from two products to Dynamics 3.6.5, focusing on the enhancement of customer experiences and the unification of customer profiles from various data sources. Discover the power of real-time customer engagement dynamics and how trigger-based journeys can revolutionize marketers' responses to customer actions. We wrap up this engrossing discussion by exploring ways to personalize messages and ensure that they feel less like spam and more tailored to the individual. You’ll also learn ways to identify and utilize consumer preferences for boosting customer engagement. Don’t miss this riveting conversation loaded with insightful revelations.
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1. Transforming Marketing through Trigger-Based Journeys: A Talk with Vinay Deo (00:00:00)

2. Dynamics 365 Customer Insights and Marketing (00:00:02)

3. Customer Insights and Dynamics 365 Marketing (00:12:37)

4. Real-Time Trigger-Based Journey Personalization (00:23:57)