Podcast terbaik Proof Amp Co (2024)

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Ep 594: How To Recession-Proof Your Brand with Edwin Carrion, Carrion Investment Group 27:26

1d ago27:26

27:26

Send us a text We'll unpack recession-proof strategies and the importance of mentorship to avoid costly mistakes. Plus, explore the role of spirituality and belief in driving innovation and personal growth. In this episode, Jordan West with guest Edwin Carion, a self-described "god made millionaire." Together, they unravel the intricacies of buildi…

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Ep 593: 2024 TikTok Shop Launch Strategy with Jordan West 9:20

3d ago9:20

9:20

Send us a text Identify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates. In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a…

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Ep 592: Software To Crush Black Friday - Part 1 - Loyalty and Gift With Purchase with Jordan West 9:49

9d ago9:49

9:49

Send us a text The transformative power of cutting-edge apps designed to enhance your Shopify store's performance. Whether you're running a budding new venture or a massive brand, these tools are tailored to meet your needs. In this episode, Jordan West gets into showcasing an app that stands out for its innovative approach to loyalty and targeted …

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Ep 591: Attribution and Sources Of Truth - What Platforms To Believe with Michael True, Prescient AI 35:34

10d ago35:34

35:34

Send us a text Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve. In this episode, Jordan West …

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Ep 590: What Is Going On In E-commerce In 2024? with Raul Galera, Referral Candy 33:33

17d ago33:33

33:33

Send us a text We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line. In this epi…

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EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West 58:52

22d ago58:52

58:52

Send us a text We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base. In this episode, Jordan West is a …

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Audrey Born 1953 working mother who embraced wayfinding technology before it was cool! 1:22:43

20d ago1:22:43

1:22:43

Born in 1953, she got the full crazy treatment growing up blind. Yet, somehow she came through it all very well adjusted-a working wife and mother she has the same desires as anyone.. Her life is one lived just before the technology boom hit – before ride-share apps and other helpful smart phone tricks. Take a trip back with a very smart tour guide…

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EP 588: E- Commerce Turnaround - How To Save A Clothing Company With Bryant Jaquez, Bums & Roses 33:32

24d ago33:32

33:32

Send us a text Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adve…

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Outsmarting Paperwork: Conveyor's AI Journey to Streamline Security Processes 1:14:33

25d ago1:14:33

1:14:33

In this episode, the hosts Anthony Batt and Shane Robinson with guest Joe Veroneau form Conveyor. "AI is totally changing the way that everyone works" Joe Veroneau Summary Conveyor is a company that helps automate security reviews and document sharing between companies. They use AI technology, specifically language models, to automate the process o…

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Ep 587: Co-Founder Of Chubbies - How To Scale Operations in 2024 with Kyle Hency, GoodDay Software 33:05

30d ago33:05

33:05

Send us a text The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations. In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. K…

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Ep 586: Everything You Need To Know About Blogs For Ecommerce 2024 with Steven Schneider, TrioSEO 28:39

1M ago28:39

28:39

Send us a text TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect. In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journ…

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Selling Smarter. How new AI tools are Empowering Sales Teams 1:02:29

1M ago1:02:29

1:02:29

In this episode of the Future Proof Podcast by CO/AI, Anthony, Shane, and Elizabeth discuss the transformative impact of AI on sales processes and e-commerce. They explore various AI tools like Seamless and Wallaxi, emphasizing the importance of data enrichment and automation in outreach efforts. The conversation highlights the competitive edge tha…

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Ep 585: Net 180 - Cashflow Hacks From APE Investor with Grayson Cross, WKND Digital 33:33

2M ago33:33

33:33

Send us a text Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth. In this episode, Jordan West with guest Grayson Cross gets into the nuts a…

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Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing 28:17

2M ago28:17

28:17

Send us a text Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content. In this…

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Ep 583: AI CX And Sales Agents - 10x Your Teams Output with Franco Bonifaz, PHNTM AI 36:15

2M ago36:15

36:15

Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…

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Balancing AI Tools with Human Connection - COAI Future Proof Podcast 1:26:32

2M ago1:26:32

1:26:32

In this episode, the hosts Anthony Batt, Shane Robinson and Francesca Vera discuss the role of AI in wearables and the potential future of these devices. They explore the different types of wearables available, such as fitness trackers and smart glasses, and how AI is integrated into them. The conversation touches on topics like privacy concerns, t…

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Ep 582: E-commerce Data for 2024 - The Ultimate Episode with David Dokes, Polar Analytics 38:42

2M ago38:42

38:42

Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…

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Mike born 1952, blind due to RLF/ROP a MUST LISTEN for all O&M Graduate Students!: Part 2 1:48:54

2M ago1:48:54

1:48:54

This was one of the very early interviews I had done. Twenty-five years ago, late one evening I sat down across the table in my Hunter College office with good friend, Mike Levy. He had come prepared with written statements of memories and family lore surrounding his travel. I would recommend this interview to every graduate student studying O&M. M…

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Ep 581: How To Double Your Email List In 2024 with Jordan West 10:16

2M ago10:16

10:16

Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …

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Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West 10:34

2M ago10:34

10:34

Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…

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Mike born 1952, blind due to RLF/ROP a MUST LISTEN for all O&M Graduate Students!: Part 1 59:59

2M ago59:59

59:59

This was one of the very early interviews I had done. Twenty-five years ago, late one evening I sat down across a table in my Hunter College office with good friend, Mike Levy. He had come prepared with written statements of memories and family lore surrounding his travel. I would recommend this interview to every graduate student studying O&M. Mik…

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Ep 579: AI For Email - 1 hour To One Minute with Jordan West 15:22

2M ago15:22

15:22

Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…

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Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey 43:57

2M ago43:57

43:57

Send us a text Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits…

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Ep 577: Is Meta Dead For Ecommerce In 2024? 10:29

2M ago10:29

10:29

Send us a text Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches an…

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CO/AI - Building A Community of AI Learning and Collaboration 1:45:30

2M ago1:45:30

1:45:30

In this episode, the Future Proof Podcast team takes a step back to reflect on their own journeys and how they ended up in the field of AI. Anthony shares his background in software development and his early fascination with AI. Shane discusses his experience in the military and his transition to technology through Wall Street and Stanford Business…

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Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West 13:30

3M ago13:30

13:30

Send us a text Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights. In this …

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Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West 9:13

3M ago9:13

9:13

Send us a text The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his…

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Judy Born 1952 - proof positive you can grow up without safe mobility and enjoy life to the fullest! 1:40:11

3M ago1:40:11

1:40:11

Judy is a poster child of success absent safe mobility. As a child, she had light and color vision – and that means she was mobility visually impaired. In the 1950s, she learned to use the long cane, but she wasn’t allowed to take it home until she was older. She didn’t really start using a long cane until grad school. She and her husband go on gra…

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The Pop Culture Phenomenon of AI 1:12:33

3M ago1:12:33

1:12:33

Future-Proof Podcast by CO/AI Summary In this conversation, Anthony, Francesca, and Shane discuss the current state of AI research and productization. They explore the history of AI products and how AI has become a pop culture phenomenon. They also discuss the changing landscape of AI research, the compression of research findings, and the increasi…

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Ep 574: Creative Testing Done Right with Jordan West 9:58

3M ago9:58

9:58

Send us a text The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conv…

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Ep 573: Micro Influencers vs Macro Influencers - What Drives Ecommerce Revenue In 2024 with Danil Saliukov, Insense Pro 38:09

3M ago38:09

38:09

Send us a text The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes. In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into …

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The Impact of AI on Jobs in the Creative Industry 1:25:07

3M ago1:25:07

1:25:07

In this episode, the hosts: Shane Robinson, Francesca Vera and Anthony Batt discuss the impact of AI in the creative industry, specifically in advertising, film and television, and fashion. They explore how AI tools like Gen.ai can assist in the creative process, from generating images to editing and enhancing them. The hosts also discuss the poten…

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Ep 572: Why Every Store Needs A CAPI Connector with Yiqi Wu, Aimerce 38:00

3M ago38:00

38:00

Send us a text Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode, Jordan …

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Ep 571: The Shopify Summer Update - What Matters To You with Jordan West 15:07

3M ago15:07

15:07

Send us a text The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this episode, …

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Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West 10:59

4M ago10:59

10:59

Send us a text A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making waves fro…

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Don McBride born 1936 became blind at age 11, O&M instructor before it was a grad degree. Part II 1:35:15

4M ago1:35:15

1:35:15

In every accomplishment – the O&M instructor in me wishes more value had been placed on his safety. His life is filled with accomplishments and yet- all I can hear is just how freakin’ hard it has been for him to get around safely and he blames himself – not the inferior tools he’s been provided… He taught orientation and mobility (O&M) too – learn…

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Ep 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan West 12:05

4M ago12:05

12:05

Send us a text Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks through th…

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Ep 568: How To Build An Community For Your E-commerce Brand 2024 Edition with Jordan West 15:07

4M ago15:07

15:07

Send us a text Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights …

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Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West 13:04

4M ago13:04

13:04

Send us a text The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets into some…

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Ep 566: The One App Every E-commerce Store Needs with Sam Barati, Tapcart 32:09

4M ago32:09

32:09

Send us a text Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the worl…

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Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox 28:50

4M ago28:50

28:50

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In this episo…

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Ep 564: How To Sell High Ticket Items With DTC And A Sales Team with Lisa Tan, Reverie 30:15

4M ago30:15

30:15

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mat…

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Preparing for the Exponential Growth of AI. Situational Awareness document by Leopold Aschenbrenner review 1:04:41

4M ago1:04:41

1:04:41

Future Proof Podcast by CO/AI hosts Anthony Batt and Shane Robinson have a conversation that revolves around the document 'Situational Awareness' written by Leopold Aschenbrenner, a former OpenAI employee. The document explores the trends in AI research and predicts the development of artificial general intelligence (AGI) and superintelligence. The…

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Perplexity AI: A Game-Changer for Research and Writing. Apple Intelligence News June 10, 2024 1:11:06

5M ago1:11:06

1:11:06

Hosts: Anthony Batt, Shane Robinson and Francesca Vera from the Future-Proof Podcast by CO/AI -In this conversation, the hosts discuss Apple's new Apple Intelligence and its partnership with OpenAI. They explore the implications of Apple integrating OpenAI's chat GPT into their devices and the potential impact on the AI hardware market. They also d…

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Ep 563: 2024 Organic Content Hacks From Ecommerce Brands with Natasha Chilcott, Marr Media Group 37:46

5M ago37:46

37:46

Send us a text Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned marketing p…

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Ep 562: Email Apocalypse - Here’s What You Can Do with Michael Diesu, Revenue Roll 23:31

5M ago23:31

23:31

Send us a text We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email reg…

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Ep 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan West 11:52

5M ago11:52

11:52

Send us a text The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving landscape of i…

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The Future of AI Agents and Agentic Workflows May 31,2024 CO/AI 1:11:59

5M ago1:11:59

1:11:59

Hosts: Anthony Batt, Shane Robinson and Francesca Vera from the Future-Proof Podcast by CO/AI - The conversation explores the concept of AI agents, also known as and agentic AI (AI Agents), and their potential impact on various aspects of work and life. It delves into the definition of AI agents, their role in reducing cognitive load, and the user …

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Ep 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan West 12:46

5M ago12:46

12:46

Send us a text The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan West gets…

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Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West 16:13

5M ago16:13

16:13

Send us a text Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into…

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