Secrets To Scaling Your Ecommerce Brand podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/biscuits-jam-2787342">Biscuits & Jam</a></span>

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Biscuits & Jam

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4 days ago4d ago

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In the South, food and music go hand in hand. They define much of what we think of as Southern culture, and they say a lot about our past, our present, and our future. Each week, Sid Evans, Editor in Chief of Southern Living, sits down with musicians, chefs, and other Southern icons to hear the stories of how they grew up, what inspires them, and why they feel connected to the region. Through honest conversations, Sid explores childhood memories, the family meals they still think about, and the intersection of food and music in their lives. Always surprising, always engaging, Biscuits & Jam is a celebration of the South—and the people who are moving it forward every day. New episodes every Tuesday.

Secrets To Scaling Your Ecommerce Brand

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Laman utama siri•Feed

TL;DR: Secrets to Scaling Your E-commerce Brand Podcast

Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:

Paid Advertising: Master the art of paid ads across platforms.
Creative Strategy: Unlock innovative approaches to marketing.
TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
Facebook Ads: Leverage Facebook's vast network for your brand.
Influencer Outreach: Harness the power of influencer marketing.
Real Successes & Failures: Learn from real-life experiences and case studies.
Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.

Join us for invaluable advice and strategies to elevate your e-commerce store.

Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.

625 episod

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #ECom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Secrets To Scaling Your Ecommerce Brand

updated about 21 hours ago

Kongsi

Laman utama siri•Feed

TL;DR: Secrets to Scaling Your E-commerce Brand Podcast

Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:

Paid Advertising: Master the art of paid ads across platforms.
Creative Strategy: Unlock innovative approaches to marketing.
TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
Facebook Ads: Leverage Facebook's vast network for your brand.
Influencer Outreach: Harness the power of influencer marketing.
Real Successes & Failures: Learn from real-life experiences and case studies.
Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.

Join us for invaluable advice and strategies to elevate your e-commerce store.

625 episod

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #ECom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Semua episod

Secrets To Scaling Your Ecommerce Brand

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Ep 623: 7 ways to Scale to 100k/month on TikTok Shop 17:19

21 hours ago17:19

Main Kemudian

Senarai

Suka

Disukai

17:19

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab , and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity . Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives —but this window won’t last forever. In today’s episode, Jordan breaks down: Why TikTok Shop is exploding and how brands are winning big How to leverage free viral traffic for sales (without ads) Why one-click checkout is driving insane conversion rates How to use creators and affiliates to sell for you Why TikTok is literally handing out free money to brands right now How live shopping is turning into a revenue gold mine The one viral post that can change everything By the end of this episode, you’ll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it’s too late . Key Takeaways: TikTok Shop is in land grab mode —the brands that move first will dominate. You don’t need a huge following to sell— TikTok’s algorithm does the work for you. One-click checkout = higher conversions, more impulse purchases. Creators sell for you —only pay when they drive real sales. TikTok is literally handing out money to brands in 2025—take advantage before it’s too late. Live shopping is the next big revenue driver—brands are making six figures an hour. One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale 12:58

4 days ago12:58

12:58

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer. Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers. Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions. Leverage TikTok’s affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best. Links: TikTok Shop Elite Mastermind: Join here Social Commerce Club: Learn more Follow Jordan on Twitter: @JordanWest Subscribe on YouTube: Jordan West Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

Secrets To Scaling Your Ecommerce Brand

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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris) 40:21

11 days ago40:21

40:21

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down. We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list? Let’s go. Key Topics: How e-commerce marketing has evolved over the past decade Why OmniSend is the go-to alternative to those overpriced enterprise platforms Is email marketing actually dead? (Spoiler: Nope.) How Apple’s privacy updates are changing the game for online brands The real way to keep your email list clean and engaged Why AI isn’t replacing humans in marketing anytime soon Building a customer-funded business and keeping your brand agile Who is Rytis Lauris? Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers. Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Visit OmniSend: https://www.omnisend.com/ Key Takeaways: Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers. Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more. AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out. Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins. Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

Secrets To Scaling Your Ecommerce Brand

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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley 46:15

15 days ago46:15

46:15

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures ? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods , to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago , back when they were just a small Etsy shop. Fast forward to today, and they’re the largest leather bag manufacturer in North America. We dive into: The wild Craigslist job interview that landed him the role How COVID-19 forced them to pivot —and ended up accelerating growth The single biggest driver of their success (hint: it’s not ads) Why discounting isn’t the enemy —and how they do it strategically The future of e-commerce in 2025 (and why great products win every time) Meet MacCoy Merkley CMO of Portland Leather Goods Former wedding photographer who landed a marketing job through Craigslist Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue A big believer in great products > marketing hacks LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b Twitter: https://x.com/MacCoyMerkley Key Takeaways from the Episode: 1. How MacCoy Landed a Marketing Job With No Resume Answered a Craigslist ad for a “Digital Media Specialist” role 2. Scaling from Etsy to Direct-to-Consumer (DTC) Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage 3. How COVID Forced a Business Pivot (That Led to Explosive Growth) COVID-19 shut down their in-house production —forcing them to pause website sales 4. Why Product Quality is the #1 Growth Lever 30% of their new customers come from referrals —no ad spend needed 5. The Future of E-Commerce in 2025 Meta (Facebook & Instagram) Ads still work —but only if you have a product worth talking about 6. Why Personal Branding Matters (Even for B2C Brands) MacCoy & Curtis post daily on LinkedIn & Twitter —keeping PLG top of mind Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks 36:01

18 days ago36:01

36:01

Send us a text Meet Nate Banks —a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, we get into: How Nate went from folding socks in his grandparents’ living room to selling millions of pairs Why AI + automation are the only way U.S. factories will survive The big shift in DTC that’s forcing brands to rethink their entire strategy Why he ditched the polished ads and started filming raw, unfiltered videos —and why they work 10x better This one’s packed with real talk , wild stories , and lessons from the trenches . Let’s go! Key Takeaways from the Episode: DTC is the Future (But Not How You Think) Forget mass production—Nate’s factory thrives by going hyper-custom and leaning into small-batch, niche products. AI & Automation = The New Manufacturing Playbook From lean inventory to better margins , Nate is proving that AI isn't just for tech bros—it’s for factories, too. Authenticity > Everything Forget fancy ads. Nate’s best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans. If You’re Not Building Systems, You’re Screwed Scaling isn’t about working harder—it’s about working smarter . Nate breaks down how he’s structuring his business to run itself. The Next Big DTC Shift? It’s Already Happening. TikTok Shop, social commerce, creators— Jordan & Nate break down where the game is headed. ABOUT THE GUEST – NATE BANKS Who is Nate? Third-gen sock maker running one of the last U.S. sock factories Built a vertically integrated factory that makes everything in-house Pivoted to custom DTC & contract manufacturing to stay ahead All-in on AI & automation to future-proof his business If you’re in DTC, ecommerce, or just love wild business stories , you don’t want to miss this one. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West 11:46

23 days ago11:46

11:46

Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we’ll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode! Key Takeaways from the Episode Master TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins. Profitability > Revenue: High sales don’t always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses. Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions. Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers. Educate and Align with Affiliates: Affiliates need to understand commission structures so they don’t feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon 35:25

25 days ago35:25

35:25

Send us a text The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation. In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today’s ecommerce landscape. Listen and learn in this episode! Key Takeaways from the Ep: Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales. Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses. Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement. Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies. Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology. Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value. Podcast Guest: Phoenix Ha , She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 616: 7 E-Commerce Brands, Millions in Revenue—Here’s What I Learned with Jordan West 10:40

30 days ago10:40

10:40

Send us a text Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere. In this episode, Jordan West , despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners. Listen and learn in this episode! Key takeaways from this episode: Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences. Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success. Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market. Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures. Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 615: 3 TikTok Shop Mistakes Holding Your Brand Back (and How to Avoid Them) with Jordan West 6:58

5 weeks ago6:58

6:58

Send us a text TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content. Listen and learn in this episode! Key takeaways from this episode: TikTok Shop as a Unique Channel: Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces. Creators as Salespeople: Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial. Targeted Creator Outreach: Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement. Embracing Authentic Content: Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance. Avoiding Common Mistakes: Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 614: TikTok Shop For DTC with Jordan West 19:18

5 weeks ago19:18

19:18

Send us a text The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes. In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform. Listen and learn in this episode! Key takeaways from this episode: TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores. Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok. Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring. Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon. Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences. Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages. Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach. Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control. Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping. Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators. Customer Retention is Key: Optimize for retention and conversion to ensure long-term success. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 613: Applovin - Is it Worth The Hype? with Jordan West 9:36

6 weeks ago9:36

9:36

Send us a text AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game. In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode! Key takeaways from this episode: AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability. Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000. Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta. Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US. Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel. Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets. High Creative Quality: Essential for success; engaging vertical videos required. Single Domain Restriction: Accounts can be linked to only one domain. Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West 13:30

6 weeks ago13:30

13:30

Send us a text In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time. In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode! Key takeaways from this episode: Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success. 2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes. Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025. Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active. Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms. Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt. Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging. Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness. Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement. Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 611: What Happens If TikTok Goes Away? with Jordan West 15:15

7 weeks ago15:15

15:15

Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade. In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode! Key takeaways from this episode: Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned. Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms. Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs. Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses. Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet. Diversification: Expanding presence on other platforms and building direct communities is crucial. Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube. Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce. Need for Adaptation: Quick adaptation and diversification are necessary for survival. Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 610: Facebook Ads Armegedon - What is Happening on Meta in 2025? with Jordan West 18:15

8 weeks ago18:15

18:15

Send us a text A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies. Listen and learn in this episode! Key takeaways from this episode: Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness. Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance. Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities. Strategic Adjustments: Modify Messaging : Avoid sensitive terms; focus on general benefits. Utilize First Party Data : Build robust email and SMS lists. Channel Diversification : Explore alternatives like TikTok shop, YouTube, and Google Ads. Creative Engagement : Prioritize storytelling and user-generated content. Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update. Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 609: Is TikTok Shop the Next Shopify or Amazon? Discover the Growth Secret! with Jordan West 13:33

8 weeks ago13:33

13:33

Send us a text The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy. In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode! Key takeaways from this episode: TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon. Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop. Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance. Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market. Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility. Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail. Creator Networks: Building a network of successful creators can significantly enhance product success. Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts. Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV). Growth Plan: www.upgrowthcommerce.com/grow…

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