Podcast terbaik Chiefmarketingofficer (2024)

1
Christopher McCord — The Healthtech Funding Landscape: Breaking Down Market Responses 48:01

5d ago48:01

48:01

In this episode of Healthcare Market Matrix, John Farkas sits down with Christopher McCord, a renowned healthcare technology innovator and Managing Director at Healthcare Growth Partners. McCord delves into the transformative role of data analytics in modern healthcare, highlighting its potential to revolutionize patient outcomes and operational ef…

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#108 "Transforming Content Marketing with Joana Ymeraj" 19:41

5d ago19:41

19:41

"A podcast is a great way of getting fresh content from experts who are passionate about what they’re talking about." - Joana Ymeraj Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, a…

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#107 "Enhancing Employee Experiences with Thom Robbins” 42:28

12d ago42:28

42:28

“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, …

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#106 "Redefining Innovation with Cristina Constain” 21:24

19d ago21:24

21:24

“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, a…

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#105 "Revolutionizing Emotional Support with Glen Moriarty” 20:18

26d ago20:18

20:18

“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and uti…

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Dr. Neal Patel — The Growing Threat of Cyber Attacks in Healthcare 45:49

1M ago45:49

45:49

In this episode of the Healthcare Market Matrix, John Farkas kicks things off with a conversation with Dr. Neal Patel, a healthcare industry expert from Vanderbilt University Medical Center. Together, they discuss cybersecurity, interoperability, and the implementation of AI in healthcare. Dr. Patel also emphasizes the importance of understanding t…

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#104 "Building Community Trust Through Innovative Marketing with Assaf Frances” 20:45

1M ago20:45

20:45

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and c…

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#103 "Transforming Workplace Culture with Kerry Gilliam” 18:40

1M ago18:40

18:40

“To help a company create a workplace culture where employees love to come to work… you’ve got to tap into their emotions and sentiments.” -Kerry Gilliam Kerry Gilliam has more than 25 years of experience in enterprise technology and is currently the Head of Customer Success & Marketing at Most Loved Workplace. She is passionate about crafting solu…

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#102 "A Journey into Marketing Brain-Training Technology with Ashley Rose” 18:47

2M ago18:47

18:47

“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuros…

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#101 "Navigating B2B and B2C Marketing in the Modern Age with Colleen Romero” 21:41

2M ago21:41

21:41

“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Tec…

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#100 "Reinventing Marketing with Michael Dillon” 24:04

2M ago24:04

24:04

“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this int…

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Mike Mosquito — Escaping Innovation Theatre: Real Strategies for Transforming Healthcare 54:55

2M ago54:55

54:55

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mike Mosquito, an advisory board member at Ratio and a pioneering leader in healthcare innovation and technology development. Mike shares his extensive experience with companies like McKesson and Allscripts and his role in leading innovation centers. He discusses how this ba…

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#99 “Navigating the Marketing Maze with Matt Heinz” 21:10

2M ago21:10

21:10

“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizatio…

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The NTM Growth Marketing Podcast #98 "The Intersection of Marketing and Psychology with Jessica Hutchison” 22:37

3M ago22:37

22:37

“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her j…

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The NTM Growth Marketing Podcast #97 "Innovations in Augmented Reality with Gil Aloni” 22:09

3M ago22:09

22:09

“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of m…

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The NTM Growth Marketing Podcast #96 "Exploring the Role of a Fractional CMO with Fernando Pena” 20:25

3M ago20:25

20:25

“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, develop…

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The NTM Growth Marketing Podcast #95 "A Deep Dive into SEO Strategies with Tim Prestianni” 22:25

3M ago22:25

22:25

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. …

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Spencer Honeyman — The State of AI in Healthcare and Pharma 36:08

3M ago36:08

36:08

Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and…

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The NTM Growth Marketing Podcast #94 "What’s New in Digital with Jenna Riewer” 12:34

3M ago12:34

12:34

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic b…

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The NTM Growth Marketing Podcast #93 "Revamping Home Services: Entrepreneurial Insights with Brigham Dickinson” 21:26

4M ago21:26

21:26

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating…

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Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market 52:25

4M ago52:25

52:25

On this episode of Healthcare Market Matrix, host John Farkas is joined by Dr. Jennie Byrne, an advisor for healthcare innovators, like LunaJoy Health and PsychNow, and co-founder of Belong Health. Additionally, Dr. Byrne is an established author, writing two important books, Work Smart, a guide on leveraging brain and behavioral science to enhance…

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The NTM Growth Marketing Podcast #92 "Innovating Education and Marketing in the EdTech Space with Claudia Buckley” 19:15

4M ago19:15

19:15

“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's st…

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The NTM Growth Marketing Podcast #91 "A Deep Dive Into Customer Centricity with Adrian Speyer from the Customer Leaders Institute” 20:05

4M ago20:05

20:05

“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education an…

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Aaron Hillman — Mastering Healthtech Event Engagement Strategy 51:48

5M ago51:48

51:48

On this episode of Healthcare Market Matrix, host John Farkas is joined by Aaron Hillman, an Advisory Board Member at Ratio and the Sr. Director of Global Client and Industry Engagement at Philips. Aaron brings almost two decades of expertise in healthcare IT and client engagement, sharing his insights into the art and science of orchestrating succ…

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The NTM Growth Marketing Podcast #90 "Dive into Talent Development with Heather Boyle” 21:02

5M ago21:02

21:02

“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instr…

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The NTM Growth Marketing Podcast #89 "What’s New in Digital with Augusto Vilchez" 19:44

5M ago19:44

19:44

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR ad…

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The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina" 21:12

5M ago21:12

21:12

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ business…

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The NTM Growth Marketing Podcast #87 "Breaking from the Traditional Travel Industry: A New Perspective with Devin McKinney" 22:52

5M ago22:52

22:52

“I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto.” -Devin McKinney Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 3…

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The NTM Growth Marketing Podcast #86 "The Art of Targeted Growth Marketing with Jesse Dorman" 21:12

6M ago21:12

21:12

“Marketing… is all about trying new ideas. A lot of times there’s analytics to show progress or what’s working, what’s not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks.” -Jesse Dorman Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing c…

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Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach 47:58

6M ago47:58

47:58

On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard, CEO of Eliciting Insights, a healthcare technology market research and strategy company, and Ben Reigle, CEO of Tarpon Health, a community of providers that are building their own internal automation. Trish is an accomplished ROI-driven leader and consultant sp…

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The NTM Growth Marketing Podcast #85 "Unlocking the Secrets to Great Marketing Campaigns with Nate Workman" 17:23

6M ago17:23

17:23

“The most successful element has been keeping our message simple and consistent.” -Nate Workman Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and h…

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The NTM Growth Marketing Podcast #84 "Unveiling the Core of MarketingOps with Mike Rizzo" 19:44

6M ago19:44

19:44

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo Mike Rizzo stands as the vi…

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The NTM Growth Marketing Podcast #83 "Branding That Works with Jim Rowe" 22:24

6M ago22:24

22:24

“We wanted to do great work that works great.” -Jim Rowe Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse compani…

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The NTM Growth Marketing Podcast #82 "Embracing Identity Through Public Speaking with Diana Medina" 21:18

7M ago21:18

21:18

“I was inspired by The Practice Space’s mission, which is about helping people communicate authentically in a way that celebrates their identity.” -Diana Medina Diana Medina is a first-generation Mexican-American, born and raised in Los Angeles. Throughout her career, she has been unwavering in her commitment to championing causes that fortify, emp…

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The NTM Growth Marketing Podcast #81 "A Conversation on Growth and Adaptability with Sam Nehme" 22:52

7M ago22:52

22:52

“The ability to adapt, whether it’s to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was seren…

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Introducing Ratio's [Buyer Matrix Series] 30:13

7M ago30:13

30:13

Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Ma…

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The NTM Growth Marketing Podcast #80 "Revolutionizing Recruitment: The Core Matters Approach with Ryan Englin" 20:10

7M ago20:10

20:10

“The riches are in the niches.” -Ryan Englin Ryan Englin is passionate about supporting growing businesses, particularly in the blue-collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles tha…

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The NTM Growth Marketing Podcast #79 "The Journey to Inclusive Marketing and AI with Kanene Holder" 25:04

7M ago25:04

25:04

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an…

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The NTM Growth Marketing Podcast #78 "Inside CGBot: Strategy and Innovation in Video Game Outsourcing with Amire Saade" 20:10

8M ago20:10

20:10

“Personalization is labor-intensive, yet it’s an area where we excel, offering an undeniable added value.” -Amire Saade Amire Saade is a passionate graphic designer who has ventured into the dynamic world of marketing. Having worked in various industries, she has honed the ability to adjust to new challenges. Currently, she is the Head of Marketing…

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The NTM Growth Marketing Podcast #77 "UNICEF's Marketing Transformation with Shelley Diamond" 24:49

8M ago24:49

24:49

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female…

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The NTM Growth Marketing Podcast #76 “Navigating the Crypto Space with CoinZoom Marketing Experts: Adrianne Blackett and Fiona Naughton” 28:24

8M ago28:24

28:24

“We have to make sure that we’re helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they’re in the right place, doing the right thing at the right time.” -Fiona Naughton Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and miss…

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The NTM Growth Marketing Podcast #75 “The Evolution of the CMO Role: Insights from Lindsey Scheftic” 19:18

8M ago19:18

19:18

"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing businesses, pinpointing gaps and opportunities to…

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The NTM Growth Marketing Podcast #74 "Navigating the Great Outdoors of Marketing with Joe Mehl, Alliance RV" 23:31

9M ago23:31

23:31

“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the …

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Mark Donnigan — The Critical Nature of Leading with Value 58:53

9M ago58:53

58:53

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive exper…

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The NTM Growth Marketing Podcast #73 "What's New in Digital with Kent Martin" 19:44

9M ago19:44

19:44

"Once you understand that AI can be used as a tool and leveraged, it becomes less intimidating." -Kent Martin Kent, a fractional CMO at No Typical Moments, discusses the importance of AI in digital marketing and organic content strategy. His three key points include: 1. The vital role of curating AI in the future and leveraging it as a tool rather …

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The NTM Growth Marketing Podcast #72 "What's New in Digital with Kris Palouda" 14:39

9M ago14:39

14:39

Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time compared to traditional design w…

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Christopher McCord — The State of Healthtech Funding: Considerations for 2024 1:16:21

10M ago1:16:21

1:16:21

On this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare sys…

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Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech 51:51

10M ago51:51

51:51

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individu…

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Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement 55:23

10M ago55:23

55:23

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, finan…

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The NTM Growth Marketing Podcast #71 "What's New in Digital with Chris d'Eon" 15:53

10M ago15:53

15:53

"What it does is, it can match the individual that is coming to your website, knows what companies they're coming from, and automatically changes the web page." -Chris d'Eon In this podcast episode on "What's New in Digital," Chris d'Eon presents various AI technologies and marketing strategies and their applications. Chris emphasizes the value of …

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