Podcast terbaik Intelligence Media (2024)

1
The Great AI Copyright Debate: "Fair Use" or Not? (As Voiced by Google's NotebookLM) 9:16

2d ago9:16

9:16

In this part 3 of his Google NotebookLM podcast series, host Peter Csathy enables his "synthetic" AI-generated guest hosts to discuss "the great AI copyright debate: fair use, or not?" Csathy generated this episode by simply uploading the text of his recent article on the subject. The results are fascinating. The conversation smart. But very differ…

1
Google's NotebookLM AI Hosts Discuss Themselves: The Results Are Fascinating (& Scary Good) 7:40

3d ago7:40

7:40

In this Part 2 to host Peter Csathy's Google NotebookLM generated podcast series, NotebookLM's "synthetic" AI-generated co-hosts discuss themselves - i.e., what their AI-generated personas mean for creativity, art and society. The result is fascinating. So good - the convers-AI-tion, so smart. It's scary. Csathy generated the episode simply by past…

1
Google's New NotebookLM: AI-Generated Podcast Demo Featuring Creative Media 9:01

4d ago9:01

9:01

Google just launched NotebookLM, an amazing new content generating AI wunder-app that, in Google’s words, is designed to be “your personalized AI research assistant.” NotebookLM can do many things, but its audio podcast generating feature is what really stands out. In this episode, rather than host Peter Csathy telling you about it, he let's the ap…

1
The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media) 1:01:24

1M ago1:01:24

1:01:24

This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …

1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal) 46:59

1M ago46:59

46:59

Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the generative AI company that enables users to create digital voice replicas (what some call "digital clones"). Narrativ's mission is to be the "marketplace for advertisers to license talent audio AI likenesses." And the big news is that the company just entered into a …

1
Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced") 1:06:53

2M ago1:06:53

1:06:53

Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…

1
Media Companies: To Litig-AI-te or License? How to Decide (& The State of GenAI Law) 54:12

2M ago54:12

54:12

This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…

1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going 58:39

2M ago58:39

58:39

This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…

1
25 Ways Media & Entertainment Use Generative AI Right Now 29:52

2M ago29:52

29:52

In this week's episode, Creative Media's Peter Csathy first discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wanted to Know About Ge…

1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide 17:41

3M ago17:41

17:41

In this special bonus episode, Creative Media's Peter Csathy tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues involved in the leading ca…

1
Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint 20:33

3M ago20:33

20:33

In this week's episode, Creative Media's Peter Csathy first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an example of what he has in mind. Peter discusses both the significan…

1
Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption 17:53

3M ago17:53

17:53

Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…

1
Apple's AI "Intelligence": Safe, Secure & "Ethically Sourced" ... Or Is It? Welcome to my "the brAIn" podcast! 20:33

3M ago20:33

20:33

Welcome to episode 1 of "the brAIn" - the podcast doppelganger to my newsletter of the same name that you can find at themediabrain.substack.com. Many of you would rather listen than read, so this is for you! Special thanks to DEVO's Mark Mothersbaugh for creating the fantastic original theme music. It's the perfect match of man and machine. For th…

1
Responsible Investment in the Supply Chain Evolution 12:11

4M ago12:11

12:11

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…

1
Bringing Commerce Media to the Masses via Product Based Strategies 17:50

4M ago17:50

17:50

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …

1
Navigating the New Era of Commerce feat. Kellanova & Target 22:11

4M ago22:11

22:11

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …

1
Transformation of ad tech and supply in an AI-driven world feat. Microsoft 19:43

4M ago19:43

19:43

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…

1
The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom 22:58

4M ago22:58

22:58

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…

1
The Influenceables 27:39

4M ago27:39

27:39

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…

1
Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers 17:43

4M ago17:43

17:43

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…

1
Shaping the Future of Responsible Media 6:16

4M ago6:16

6:16

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠_GroupM is WPP’s media investment group and the world’s lead…

1
How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying 21:17

4M ago21:17

21:17

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…

1
Brand meets AI 19:39

4M ago19:39

19:39

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠GroupM …

1
Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta 26:05

4M ago26:05

26:05

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …

1
Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia 22:55

4M ago22:55

22:55

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…

1
The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive 20:40

4M ago20:40

20:40

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…

1
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer 16:33

4M ago16:33

16:33

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…

1
The New Entertainment Economy & The New Social Economy feat. NBCUniversal 12:47

4M ago12:47

12:47

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

1
Platform Magic feat. Colgate-Palmolive & Perfetti 18:01

4M ago18:01

18:01

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…

1
The Future of Content and Brand Engagement: A Conversation with Jon Steinberg 21:24

4M ago21:24

21:24

Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

1
A New Era of Shopping and Performance 14:46

4M ago14:46

14:46

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …

1
AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce 24:58

4M ago24:58

24:58

Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain 30:44

4M ago30:44

30:44

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Gaming with Purpose feat. L'Oreal's Global Head of Sustainability 7:47

4M ago7:47

7:47

Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

1
How Marketing and Business Vision is Enabled by Organizational Change 22:00

4M ago22:00

22:00

Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…

1
The Future of Audio with AdsWizz 16:58

4M ago16:58

16:58

Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

1
Microsoft Advertising, GroupM LATAM CEO, and GroupM Business Intelligence | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Four 1:03:58

1+ y ago1:03:58

1:03:58

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operation…

1
Nextdoor, Bloomberg Media, EBONY, AXA, and more | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Three 59:44

1+ y ago59:44

59:44

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Nextdoor, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, C…

1
Smartly.io, Pinterest, BBBS | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Two 1:03:50

1+ y ago1:03:50

1:03:50

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Steven…

1
The Goat Agency Live from the GroupM Rooftop at the Cannes Lions 2023 - Day One 57:45

1+ y ago57:45

57:45

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners.

1
51/ January 27: Retiring to a Beach on Mars 34:13

1+ y ago34:13

34:13

Brian says his final goodbye to the podcast with one last read-through of economic conditions and a breakdown of results from the worlds of television, CPG and luxury. And we invite James McDonald, Director of Data Intelligence and Forecasting at WARC, on the show for a wide-ranging discussion that includes a lesson on the importance of studying yo…

1
50/ January 20: 50 Ways to Leave Your Podcast 42:17

1+ y ago42:17

42:17

In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into th…

1
49/ January 13: Gettin' JIC-y Wit It 43:04

1+ y ago43:04

43:04

We invite GroupM's Simon Thomas, Global Director of Audiences Research, and Bharad Ramesh, Executive Director of Research and Investment, to discuss the formation of a joint industry committee of major U.S. television players set to focus on advancing measurement across linear and streaming. But first, a look at a less pessimistic global economy as…

1
48/ January 6: Speaker of the Pod 19:32

1+ y ago19:32

19:32

We're back from the new year break with a quick look at some economic figures out of the U.S. and EU, and then we analyze some comments from the CEO of Warner Bros. Discovery about the health of the advertising market. We make sense of the $414 million GDPR fine handed down to Meta and explain why there will likely be a greater effort from media ow…

1
47/ December 16: An End of Year Podcast in the Style of This Week Next Week 33:23

2y ago33:23

33:23

In the last episode of 2022, we discuss the latest economic data from inflation to new business formation and November pumpkin sales. Kate, Brian and ChatGPT discuss the key trends of 2022 and what we’re looking forward to in 2023. Then Kate and Brian dig into what we (and everyone else) got right and wrong this year (remember when Brian had to eat…

1
46/ December 9: This Year Next Year End-Of-Year 2022 29:06

2y ago29:06

29:06

In this special episode, we discuss the findings from our This Year Next Year 2022 Global End-Of-Year Forecast, authored by Kate Scott-Dawkins. In the face of rising inflation and fears of economic downturns, the report outlines reasons for cautious optimism as we project positive growth for 2022 and 2023. Related Links: This Year Next Year: 2022 G…

1
45/ December 2: Interregnum Bob 39:14

2y ago39:14

39:14

We review the latest economic data trends, highlight key points from investor days hosted by Nestle and P&G and provide a clear take on the "confusing and uncertain times" at AMC and Disney. With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing au…

1
44/ November 11: Murder Mystery: Who Killed TV? 20:59

2y ago20:59

20:59

We unpack the big television downgrade of Q3 and try to unmask the culprit that’s killing the medium. Hint: digital endemics and tough pandemic comparables are looking suspicious. We look at recent ad-tech earnings figures, and then put all the attention-grabbing headlines around Twitter in context with the platform’s actual share of attention amon…

1
43/ November 4: Gearheads and Goggleboxes 30:43

2y ago30:43

30:43

We sift through yet another week of earnings, this time from big TV players like Paramount, Warner Bros. Discovery and Canal+. Special guest Tom Narayan, Lead Equity Analyst for European Autos at RBC Capital Markets, joins to discuss the health of the automotive sector — a major contributor to the global advertising economy. Music credit: Joseph Mc…

1
42/ October 28: Let Those Earnings Sink In 33:35

2y ago33:35

33:35

We look at earnings results from some of the world's top sellers of advertising, including Meta, which faced pointed questions from analysts on its results call. Traditional pay TV continues its slow decline, and questions abound as Elon Musk finally takes over Twitter. Music credit: Joseph McDade

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