49/ January 13: Gettin' JIC-y Wit It
Manage episode 371843658 series 3495403
We invite GroupM's Simon Thomas, Global Director of Audiences Research, and Bharad Ramesh, Executive Director of Research and Investment, to discuss the formation of a joint industry committee of major U.S. television players set to focus on advancing measurement across linear and streaming. But first, a look at a less pessimistic global economy as well as strategic (and non-strategic) happenings in the world of streaming video.
Relevant Links
- Warner Bros Discovery explores sale of music library (FT)
- TV networks create joint industry committee for audience measurement (Axios)
Music credit: Joseph McDade
78 episod