294 - Most printers have no idea how digital marketing works - Pryntbase

People of Packaging Podcast

About the Guest(s):

Alyssa Summers is the CEO of Print Base, a company specializing in providing marketing tools and services to commercial printing companies. She has a background from St. Ambrose University and is dedicated to assisting print businesses in optimizing their digital marketing efforts, even when operating on limited resources.

John Bracamontes serves as the CMO of Print Base, bringing extensive experience in digital marketing, with a focus on driving visibility and engagement for print companies. John has a background steeped in digital strategy from the grassroots level, involving himself with various digital tools from an early age and coming from a blue-collar town that exposed him to diverse business environments.

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Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Alyssa Summers and John Bracamontes from Print Base. The episode dives into how Print Base is revolutionizing marketing for small and medium-sized printing companies through affordable services that don't compromise on quality. As frequent travelers in the commercial printing space, Alyssa and John have dedicated their efforts to provide extensive resources that empower print companies to manage their digital marketing internally at a fraction of typical agency costs.

Adam engages the guests in a lively discussion about the nuances of digital marketing specialized for the print industry. They delve into the significance of having a strong online presence across various platforms, particularly emphasizing LinkedIn while acknowledging the latent worth of broader social media visibility. The guests also highlight how advancements in AI and digital tools are becoming pivotal for optimizing productivity and marketing efficacy within the industry. Print Base serves as a pivotal tool, offering a vast repository of resources, from social media posts to fully structured marketing courses, catering specifically to the print market demographic.

Key Takeaways:

* Print Base offers a cost-effective solution tailored to small and medium-sized print companies by providing accessible marketing tools and services.

* LinkedIn is identified as the most impactful platform for B2B marketing in the print industry, with Print Base facilitating engagement for its clients.

* The integration of AI and machine learning is shaping the future efficiency of digital marketing, enabling unique personalization and automation capabilities.

* Print Base emphasizes both digital course offerings and marketing assets like blog outlines and email templates, helping clients maintain their digital presence efficiently.

* The company leverages cutting-edge technology to deliver content and marketing services that are specifically aligned with the needs of the print industry.

Notable Quotes:

* "The novelty of seeing a thing just pump out content that's cohesive and makes sense is really cool to people." - John Bracamontes

* "We always say, just be visible everywhere…because it’s a level of social validation." - Alyssa Summers

* "If we had to choose a platform for this industry, it would be LinkedIn. That’s the place to be." - Alyssa Summers

* "Now you don’t even have to write it, you can take our outlines, drop it into a chat and it will be unique every time." - John Bracamontes

* "It allows small companies to receive marketing services without the need for a huge budget." - Alyssa Summers

Resources:

* PryntBase Website

* LinkedIn - Alyssa Summers (URL not explicit in transcript)

* LinkedIn - John Bracamontes (URL not explicit in transcript)

This episode is packed with insights on how technology is revolutionizing the print industry's marketing landscape. Tune in to explore more about the digital strategies Print Base offers and to uncover the potential ways your printing company can thrive online. Stay connected with the People of Packaging Podcast for more enlightening discussions.

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