Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

Leveling Up with Eric Siu

In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.

Watch the full interview here.

Get a copy of Seth Godin's newest book: "This is Strategy."

TIME-STAMPED SHOW NOTES:

• (00:00) Understanding Modern Marketing Misconceptions
• (02:52) The Philosophy of Strategy
• (05:47) The Importance of Focus in Marketing
• (09:04) Games and Infinite Play in Business
• (11:57) Empathy and Its Role in Strategy
• (14:47) Navigating Systems in Business
• (18:05) The Power of Time in Strategy
• (21:00) Generosity and Authenticity in Business
• (23:50) The Strategy Behind Book Publishing
• (29:10) The Journey of Writing and Its Impact
• (31:35) The Birth of Email Marketing
• (35:48) The Importance of Focus in Business
• (39:55) Understanding Long-Term Games
• (43:45) The Transformative Power of AI
• (48:34) Education and the Need for Change Agents
• (49:58) Mastering the Art of Storytelling
• (53:50) The Balance Between Hustle and Patience

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