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Why Discounting Is A Poor Marketing Strategy
Manage episode 446128107 series 3302284
Kandungan disediakan oleh Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, such as attracting the wrong type of patients, setting unrealistic expectations, and diminishing the perceived value of the services.
Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to understand why maintaining full pricing is crucial for a sustainable and profitable practice.
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