Building Influence on Social Media as a Therapist with Jeff Guenther

Heard Business School

With the rise of social media, many therapists are elevating their online presence.

This is undoubtedly true for Jeff Guenther, better known as @TherapyJeff on TikTok and Instagram where he’s built an audience of more than 4 million followers.

Jeff, a licensed therapist, author, podcast host, and private practice owner based in Portland, OR, has founded multiple companies, including TherapyDen, a popular therapist directory.

In his conversation with host Michael Fulwiler, Jeff explores the complexities of balancing an online persona with maintaining a private practice.

He discusses how this dual role can blur professional boundaries and lead to unexpected client interactions. Jeff advises new therapists to be mindful of the emotional impact of their online influence and to respect boundaries with their clients.

The discussion also delves into Jeff’s journey to becoming a therapist, highlighting his relationship with his mother and his struggles with anxiety as a new therapist. He shares how he overcame feelings of worthlessness, built his client base from scratch, and balanced his professional and personal life.

Jeff also touches on the often unspoken truth about therapists working through their own issues and what it means for their professional journey.

As a heads-up, this episode contains some strong language.

In the conversation, they discuss:

• Personal struggles and the quest for understanding often lead us to the most fulfilling careers.
• By recognizing your worth and gradually adjusting your rates, you will find a balance between financial stability and authentic practice.
• While social media has advantages, it can blur professional boundaries and lead to unexpected client interactions. Stay grounded and true to your therapeutic roots while exploring new avenues for growth.

Connect with the guest:

• On Instagram: https://www.instagram.com/therapyjeff/
• On TikTok: https://www.tiktok.com/@therapyjeff
• Jeff’s website - https://www.therapyjeff.com/about
• Buy Jeff’s book - https://www.therapyjeff.com/big-dating-energy-book

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
• Newsletter: https://www.joinheard.com/newsletter
• Book a free consult: https://www.joinheard.com/welcome-form

Jump into the conversation:

00:00 Introduction to Heard Business School with host Michael Fulwiler and special guest Jeff Guenther

03:16 Decision to enter therapy as influenced by his mother

07:51 On true therapist cliches

10:12 Anxieties in starting a private practice at 24 years old

24:16 Misconceptions on private practice

27:34 Reflecting on the importance of variety in work

31:52 On building a social media persona and creating content

37:55 Decision not to accept new clients due to social media influence

40:56 Insight into Jeff’s book, Big Dating Energy

47:09 Reflecting on the challenges experienced during practice

51:49 Advice on becoming an online therapist/content creator

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.