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Prof Byron Sharp: Scientific Laws of Marketing
Manage episode 403229881 series 3411003
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Marketing, art or science?
Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.
Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.
Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.
Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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