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Bill Macaitis: Mastering Metrics for Marketing Team Success
Manage episode 401764433 series 3411003
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Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.
The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.
Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.
Key topics of discussion will include:
- Measuring marketing ROI
- Tracking KPIs that matter
- Metrics for cross-functional collaboration
- And much more
Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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