In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the direction of the women's game.

You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint. For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, pres…

This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity. This high-level meeting is led by SportsPro Podcast host Tom Bassam, with Katie Cross, the CEO of Pledgeball, and Gunnar Hagst…

The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As president she built up the Drone Racing League to secure a $250m sale and know how to take a challenger through the glass ceilin…

Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder and CEO, Paul Foster, to talk about the future of the space. Populous is the leading firm in sports and entertainment venue architecture, while OnePlan is a five-year old business specialising in dig…

It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential? In How to Win, a new six-part podcast series from SportsPro and strategy realisation specialist NorthStar Solutions Group, we hear from top leaders across the sports industry with the primary objective of uncovering what it really takes to w…

Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the top industry leaders and hones in on how to successfully implement the strategies required to win in the business of sports. La…

An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. From on the ground in Ibiza Town, Tom Bassam brings you interviews with PTO CEO Sam Renouf and others to find out how this venture-backed new-ish sports property is doing things a little bit differentl…

While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent - a short career at the top of your earning potential and a high risk of injury. To learn more about how the game is changing for the new generation of women’s pros, Tom Bassam is joined by a couple …

SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Carp and Ed Dixon to discuss the rankings, powered by Northstar Solutions Group, while also analysing the trends that emerge from this years’s list. You can download an expanded list of the top 150 athlet…

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's also some discussion on the US major leagues' overseas endeavours, (25:54) with the NFL UK's general manager Henry Hodgson also dialling in to provide an update on the London games and more.…

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly successful or not particularly seismic. Tom Bassam is joined by Steve McCaskill and Josh Sim to get the bottom of it. We also learn what AI thinks about Steve’s sailing knowledge and discuss some of…

So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom Bassam is joined by Ed Dixon and Sam Carp, who also discuss the state of British basketball, as well as the new NHL season. Then, in part two, BodyArmor’s Tom Gargiulo takes us inside the sports drink …

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill went along to the inaugural SportsPro AI event at London Stadium where they found out how sports is embracing AI, as well as how the rapidly-evolving technology is shaping the future.…

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve McCaskill and Josh Sim join Tom Bassam to discuss the status of the women's game in England. Also on the agenda are the ever-shifting picture in the RSN market and the proposed ATP-WTA merger.…

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom Bassam. Also discussed are the influence of AI in sports media and a reflection on the impact of Alex Morgan’s career.

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCa…

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.…

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also asse…

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games…

What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board member, Rani Wynn, joins SportsPro's Elena Kouyoufa to explore strategies and initiatives that are reshaping the landscape for women in the industry. Discover how LiveScore Group is tackling …

Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.

DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to discuss the sport’s media company’s latest moves, including the deal for Ligue 1 in France. Also on the agenda is rebounding Olympic viewership and the arrival of IPL money into English county cricket. In p…

Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man in the world wants to do next, the latest in the women's boxing gender row, Simone Biles' impact on USA Gymnastics and how On Location has been getting on with hospitality sales. Sam will be back with the fina…

Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is trying to show responsibility on reducing plastic waste, speaks to NBC's Gary Zenkel about what Snoop Dogg is adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minorit…

As four-time gold medallist Michael Johnson knows very well, athletics is one of - if not the - biggest ticket events at the Olympic Games. Ahead of the start of the Paris 2024 track and field competition, the US sprint legend explains to Sam Carp why the time is now to launch his new athletics series and how Grand Slam Track will revolutionise the…

Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In the first of our special Olympic Briefing episodes from Paris 2024 we hear from Tony Estanguet and Michael Johnson on the ambitious curtain raiser, while Sam also has updates from 142nd IOC session. Sa…

The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPro features editor Sam Carp and technology editor Steve McCaskill to preview Paris 2024, while they also discuss what changes they would make to the sports programme. Talking points: - Pre-Games news (2:12…

All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro features editor, Sam Carp, and reporter Josh Sim for a review of the tournament. Talking points: - Did Euro 2024 deliver? (2:20) - Talent v broadcasters (6:11) - What we learned from the Euros (9:18) - Who change…

Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Podcast host Tom Bassam is joined on the judging panel by deputy editor, Ed Dixon, and features editor, Sam Carp. Categories: - Executive of the year so far (1:29) - Property of the year so far (15:30) - Deal of th…

These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, Steve McCaskill and Josh Sim discuss the good and bad of the changes at Old Trafford, plus reports of Fifa wanting $2bn to beef up its OTT service, the role of esports, as well as AI in the sports indus…

How do top female leaders juggle professional success and a personal life? Kate Miller, the ECB's chief communications and diversity officer, addresses the challenge head on in a candid conversation with SportsPro's Elena Kouyoufa. Kate, who is a NEW ERA steering group member, discusses navigating parenthood while also remaining professionally ambi…

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior an…

A Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’s entirely scientific and deeply researched Euro 2024 most marketable XI. Hosted by Ed Dixon, alongside Sam Carp, Steve McCaskill and Tom Bassam, this episode was recorded live from Hotel Mundial. Tha…

The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, independent production company. Now the chief operating officer of Stak, Luke talks to Tom Bassam about sports podcasting, growing an audience and running a creative media business.…

Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is joined by features editor Sam Carp and technology editor Steve McCaskill. Talking points: Euro 2024 true or false (2:07) Big tournament trends (19:56) Predictions (32:58)…

The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of society, is still figuring out how to use it effectively, but companies like Relative Insight are leading the way. Tom Bassam speaks to Rauri Hadlington, business development director at Relative Insight, t…

Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube co-founded with Jeff Kwatinetz has defied pessimistic projections to survive seven years and nine seasons, selling out arenas while airing on major US network TV. Speaking to Tom Bassam, Cube an…

A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly as a player, then as a leader at the UTSA, US Open and the Fed Cup.Speaking to SportsPro’s Elena Kouyoufa as part of Women’s Sport Week, Adams discusses the initiatives she has spearheaded, her effort…

A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to have one of the best seats in the house. This is the PWHL, North America's incredibly popular, new elite women's ice hockey competition that is smashing attendance and viewership records in its first season.…

Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent event in the FIA's Sustainable Innovation Series, was the latest initiative undertaken by the WRC to demonstrate its green credentials. We sent Cian Brittle to Porto get the inside track on the sustai…

The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players such as Fifa, the NFL and NBA all finally realising the continent's potential, 2024 could be a breakout year for African sport. Kicking off a new content series delving into the African sport…

Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclusively to Tom Bassam, Gould discusses the role of the county game in 2024, dealing with the challenges of the IPL, investment in The Hundred, cricket on TV and the exciting future of the women's game.…

Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the WNBA coming to the capital of Alberta, that tradition continues. SportsPro's Tom Bassam speaks to Janelle Janis, Executive Director of Business Development and Events with Explore Edmonton and…

SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in the sports industry and some of the initiatives she's involved in to improve it for women in the future.

The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path fo…

Last week Premier League ushered out the PSR era and in the dawn of 'squad cost' regulations - meaning the amount clubs can spend on players will be index rated against revenues. The Price of Football's Kieran Maguire joins Tom Bassam to unpack what it all means and provide a look across the financial landscape of English soccer's top flight.…

Jon Rahm arrives at Augusta not only as defending champion but also as a member of a different tour to 12 months ago. Tom Bassam is joined by SportsPro technology editor, Steve McCaskill, to discuss the current state of the game, LIV Golf's continued disruption and some of the technology that will be on show during the Masters.…

The owners of F1, Liberty Media, will now control the two biggest global motorsport properties after agreeing to pay €3.5bn for 86% of MotoGP's commercial rightsholder, Dorna Sports. The BlackBook Motorsport team of Cian Brittle, Alice Evans and Tom Brown discuss the deal as the SportsPro Podcast taps into the knowledge of Mics Out (1:18). Then, re…

The opening day of the 2024 IPL season brought in 590m video views for JioCinema, showing nothing moves the needle in sports like Indian's Twenty20 franchise cricket behemoth. How far will the tournament's influence grow? Here trying to answer that question are SportsPro's Ed Dixon, Josh Sim and Tom Bassam.…