Podcast terbaik Hyped (2024)

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An SMB Leader's Super Power - Content Marketing: Why You need It, Examples and How to Get it Done 24:52

11d ago24:52

24:52

On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.…

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Competing for Top Talent: A Strategic Approach to Talent Acquisition and Operational Performance for SMBs - With Guest Natalie Forward from Felix Global 38:14

18d ago38:14

38:14

On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensate for Compensation, how the cadence of your hiring process is key to success or failure in recruitment and how do you know what candidates want to keep…

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Spend Less on Marketing and Make More Money. What the Marketing Industry is not Telling SMBs About Balancing Their Marketing Resources. 31:12

25d ago31:12

31:12

On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to know is you are being sold the wrong tactics. I am going to tell you what your marketing mix should look like - which is likely to be a far cry from wh…

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Is Social Media Harming Your Business? The Keys to Understanding Today's Most Misunderstood Marketing Tool. 34:49

1M ago34:49

34:49

In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The reality is, for most SMBs there are mountains of unflattering truths about its costs, results, and ROI. Today we'll work through those realities and help…

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Drive Business Transformation: Essential Steps to Become Data-Driven and Minimize Risk! 31:03

1M ago31:03

31:03

In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to making the right business moves at the right times and lets you see trends as they are happening instead of after. So how can you become data-driven or b…

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Multichannel Marketing Success for SMB Leaders - Essential Actions Every SMB Leader Must Take! 32:18

2M ago32:18

32:18

On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. Leading your team to effectively get the results you want - That's what we're doing today on Totally Hyped.…

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Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI. 28:58

2M ago28:58

28:58

On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.…

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For Business Leaders: How to Integrate AI to Improve Your Business 23:30

2M ago23:30

23:30

How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective,…

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Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How. 34:46

2M ago34:46

34:46

One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in th…

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Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization 21:20

2M ago21:20

21:20

On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.…

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Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI 35:18

3M ago35:18

35:18

For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"…

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A Business Leaders' Guide to Unusually Successful Marketing Strategies 24:46

3M ago24:46

24:46

The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers. Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Mark…

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Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now. 50:59

2y ago50:59

50:59

While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides…

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The Guide to Marketing Success for SMB Leaders 23:07

2y ago23:07

23:07

The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you no matter what your marketing experience is.Oleh Cale Guin

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Recruitment Marketing - How to Stand Out 59:54

2+ y ago59:54

59:54

In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order. Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent …

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Building the Perfect Lead Generation Beast 40:24

2+ y ago40:24

40:24

Oleh Cale Guin

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Why your not getting the leads you expect and what to do about it 29:03

2+ y ago29:03

29:03

Leads, prospects, opportunities, oh my! If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode. This is the first of several episodes that take you through becoming a lead-generating powerhouse. We'll talk a…

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Make it a Reality with Guest Jasmine Lemus 31:08

2+ y ago31:08

31:08

Frankie Results go over some simple Fitness / Nutrition Tips for Results and talks prep and Bodybuilding with Guest Jasmine Lemus.Oleh Frankie Results

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Startups Post-COVID-19 Innovation, Finance and Talent with The Harris Poll 38:15

3y ago38:15

38:15

I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in relation to Innovation, Finance, and Talent. See this episode at - https://totallyhyped.com/insights/ Get t…

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Do's and Don'ts in Fitness and Nutrition 35:30

3y ago35:30

35:30

Frankie Results goes over some popular Do's and Don't in Fitness and Nutrition. Get ready to be set on the right path and get motivated to get some REAL RESULTS!

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Recap We're BACK! 35:09

3y ago35:09

35:09

Frankie Results Recap on the last few months with Fitness, Nutrition, Bodybuilding and more!

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Small Business Recovery from COVID with Harris Poll 51:53

3y ago51:53

51:53

TotallyHyped.com to download the white paper and for direct access to Harris PollOleh cale@web180.com (John Campbell with Harris Poll)

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Season One Wrap Up: The Unabomber, PR and the future 27:20

3y ago27:20

27:20

Amanda details how the Unabomber figured into her opinions about PR and propelled her to make a move. Then, Jennifer and Amanda discuss the first season: what they learned and where to go next with misinformation and the fight for truth.

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Episode Seven: Misinformation and the fight for truth 32:21

3y ago32:21

32:21

In episode seven, Amanda talks with digital democracy and open government expert Alex Howard on the state of journalism and what we can do to fight misinformation. Alex details how lack of trust in government has led to the radicalization of a large segment of our population and how direct community connection is the only way out of this misinforma…

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Episode Six: Misinformation by owning the news 35:44

3y ago35:44

35:44

Information has become weaponized. In episode six (part one), Amanda and Jennifer take a look at misinformation and the increasing practice of owning the news. If journalists won’t publish propaganda, companies just create their own "brand journalism." Amanda explains how companies and political dark money groups are disguising paid-for and partisa…

1
Fitness Uncensored with Annette Serrano 40:56

3y ago40:56

40:56

Frankie Results and special guest Annette Serrano talk about popular topics in Fitness and Health! This episode is Uncensored and REAL to B Hyped and live a healthier lifestyle!Oleh Special Guest Annette Serrano

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Sales and Marketing Harmony 18:48

3y ago18:48

18:48

Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.Oleh cale@web180.com (Cale Guin)

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Inbound Marketing Vs. Outbound Marketing is BS 22:01

3y ago22:01

22:01

Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bl…

1
Let's Build MUSCLE 31:18

3y ago31:18

31:18

Frankie Results talks all about building quality Muscle and getting REAL RESULTS! These 3 steps to Muscle Building along with training tips will have you on your way to some quality gains!

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Rent A Marketing Executive 6:22

3y ago6:22

6:22

Learn how to add a seasoned marketing executive to your team without the commitment or expense.Oleh cale@web180.com (Cale Guin)

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The Advantage of Radio in Today's Marketing 54:02

3y ago54:02

54:02

While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world. In this episode, you'll learn that if you want people in any market to know about your company, product or event, you must consider radio as a proven way to achieve your goals. I met a lot of gr…

1
Marketing Hype Kills Small Businesses 10:17

3y ago10:17

10:17

Easily avoid the budget-killing hype that is rampant in today's marketing industry.Oleh cale@web180.com (Cale Guin)

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Managing a Comprehensive Marketing Strategy 14:03

3y ago14:03

14:03

Learn how to effectively manage the complexities of comprehensive marketing strategiesOleh cale@web180.com (Cale Guin)

1
You're Measuring the Wrong Things 14:20

3y ago14:20

14:20

Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,Oleh cale@web180.com (Cale Guin)

1
Perception vs Reality and looking through your own lens 33:29

3y ago33:29

33:29

Frankie Results is back with a Recap and goes over common perceptions in Fitness, Nutrition, Life Goals and more. It's time to look through your own lens and take what you strive for in life.

1
Simplify Marketing and Advertising 12:07

3y ago12:07

12:07

Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.Oleh cale@web180.com (Cale Guin)

1
Emotions, Ego and Bias Can Kill your Marketing Results 17:27

3y ago17:27

17:27

Learn to untangle egos, biases, and emotions that get in the way of successful marketing.Oleh cale@web180.com (Cale Guin)

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Marketing Jargon Sucks: It's costing you dearly 16:55

3y ago16:55

16:55

Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.Oleh cale@web180.com (Cale Guin)

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Manage the "Shoot first. Aim later" mentality in today's marketing 11:05

3y ago11:05

11:05

Manage your budget with knowledge and patience to realize faster, more successful marketing results. Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in less time than leaping before you look.Oleh cale@web180.com (Cale Guin)

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Define and Defend the Commander's Intent 10:28

3y ago10:28

10:28

If you want a real improvement for your business, learning to define your objectives in a manner that overcomes any barrier is the most compact change you can make. Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environmen…

1
Everybody Thinks They Are a Marketer and It's Killing You 11:48

3y ago11:48

11:48

Stakeholders and anyone who has their ear can cause a tremendous lack of focus in any marketing project. If it is not identified and dealt with it will kill many projects. Unfortunately, dealing with it means managing relationships and even your own thinking on how marketing should be tackled. Learn how to avoid poor marketing advice before it send…

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Episode Five: The Hero's Journey...to the Mall (Story and Emotion) 47:21

3y ago47:21

47:21

Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story …

1
Avoiding the Inherent Conflict of Interest Between Marketing Agencies and Your Business 9:42

3y ago9:42

9:42

If you did not know there was a conflict of interest between marketers and your business, you don't know how much better your marketing projects can be. Learn to identify when the conflict arises Learn to side-step the conflict of interest Learn how to turn the conflict of interest to your advantageOleh cale@web180.com (Cale Guin)

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Get Faster Results From Your Marketing 7:28

3y ago7:28

7:28

Learn how marketing projects are delayed and how to prevent delays. Learn from real stories how to identify pitfalls Lear processes to automatically avoid delays and costly time-wasting tactics that plague marketing projectsOleh cale@web180.com (Cale Guin)

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How to Reduce Marketing Costs and Get Better Results 19:30

3y ago19:30

19:30

Learn where most marketing projects waste money and how to avoid costly, yet common missteps. Learn to identify common reasons marketing budgets get out of control Hear real stories from over 25 years in the field Learn how o keep budgets on track and ensure even better resultsOleh cale@web180.com (Cale Guin)

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Clarifying Objectives to Guarantee Marketing Success 15:23

3y ago15:23

15:23

Learn how to prevent the most common reason for failure in any marketing project. hear real examples of instances where the issue killed projects Learn how to articulate your business objectives and ensure successful marketing Learn how you can systematically avoid issues in getting successful marketing results…

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Improve Marketing Success Rates by 87% 13:28

3+ y ago13:28

13:28

According to over 3,000 marketers, marketing projects fail 87% of the time. Learn what causes the failures and how to make sure your projects succeed. Find out what to look for so you can see warning signs before your project is doomed. Hear about common approaches that most small businesses will fall prey to.…

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Q&A with Amy Seabrooks 28:21

3+ y ago28:21

28:21

Frankie Results and Special Guest Amy Seabrooks take on topics in Fitness, Health, Contests and some Q&A!

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Episode Four: The Dark Side of PR 44:38

3+ y ago44:38

44:38

In the Dark Side, Jennifer and Amanda take a look at a dark PR case study ripped from the headlines and right in their own backyard (tech). They explore how sophisticated technologies are being used to take shady PR tactics to a whole new level with honey traps, troll farms and end-to-end manipulation systems, and Dr. Jonathan Corpus Ong tells us w…

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Episode Three: Dangerous PR Stunts 51:52

3+ y ago51:52

51:52

In Episode Three "Dangerous Stunts," we dive into the world of PR stunts that manufacture attention through spectacle—or worse. Public Relations stunts run the gamut from the harmless to the very harmful. In today’s world of image and social media, stunts are even more of an important tactic. We look back at Ivy Lee and the Rockefellers to see how …

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