Using Behavioral Science in Marketing [Nancy Harhut Interview]

Your Digital Marketing Coach with Neal Schaffer

Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve.
From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into the hardwired behaviors and decision-making processes of your customers. By utilizing persuasive language, you'll learn how to craft content that captures your audience's attention and drives them to engage with your brand. Plus, hear about my experience using choice architecture to boost conversions significantly.
As the future of artificial intelligence continues to intersect with behavioral science, Nancy sheds light on how AI can enhance your marketing efforts. We delve into the use of AI for crafting compelling copy while stressing the importance of human interaction in closing sales. Don't miss this enlightening conversation with expert Nancy Harhut and elevate your marketing game by harnessing the power of behavioral science.
Guest Links

• Nancy's Company HBT Marketing: https://www.hbtmktg.com/
• Buy Using Behavioral Science in Marketing on Amazon: https://amzn.to/4617E3n [affiliate]
• Connect with Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhut

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

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1. Using Behavioral Science in Marketing [Nancy Harhut Interview] (00:00:00)

2. Using Behavioral Science in Marketing (00:00:01)

3. Applying Behavioral Science to Marketing (00:06:11)

4. Behavioral Science and Marketing (00:14:08)

5. Choice Architecture & Persuasion (00:22:26)

6. AI Marketing and Behavioral Science Future (00:32:13)