How to Increase Sales through Creative Marketing Automation

Your Digital Marketing Coach with Neal Schaffer

Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it?
As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner.
This episode is all about unpacking the myths surrounding marketing automation and revealing its true potential to enhance customer relationships and increase profits. I'll share insights on how to maximize its potential.
Using data from customer life cycle stages, preferences, and locations, I'll guide you in crafting personalized, targeted emails that deliver value to your customers. Discover strategies to increase revenue, meet customer expectations, and positively influence retention. Listen in to understand the power of preference and location targeting, and how to re-engage inactive subscribers.
This episode is a must-listen for marketing professionals, entrepreneurs, or business owners looking to make the most of marketing automation.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

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1. How to Increase Sales through Creative Marketing Automation (00:00:00)

2. Demystifying Marketing Automation for Businesses (00:00:01)

3. The Power of Transactional Emails (00:05:14)

4. Transactional Emails - Power and Benefits (00:11:26)

5. Transactional Emails and Automated Triggers (00:25:33)

6. Maximizing Potential of Automated Email Marketing (00:38:00)