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‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16
Manage episode 425664235 series 3510658
Kandungan disediakan oleh Haines McGregor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Haines McGregor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers
- Why election results are so predictable before campaigns even start
- The genius step that got Dove’s ‘Real Beauty’ campaign off the ground
- System 1 vs System 2 thinking
- What makes 80% familiarity and 20% novelty the perfect mix
- How emotions drive decision-making
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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