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Puns, Protein and Perseverance - How Surreal Won Breakfast #20
Manage episode 456069002 series 3510658
Kandungan disediakan oleh Haines McGregor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Haines McGregor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.
The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…
Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.
This episode covers
- Surreal’s genius social media hack to validate a product idea before its launch
- How Surreal can launch a product from scratch in under three weeks
- Overcoming unique manufacturing challenges to stay in control of their product
- How to harness humour and personality to stand out, without getting cancelled
- Invaluable sales learned from Jac’s inspired tenure at Vita Coco
Surreal
https://eatsurreal.co.uk/
https://www.instagram.com/eat_surreal/
Jac Chetland
https://www.linkedin.com/in/jac-chetland-9b14a690/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
21 episod
Kongsi
