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'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5
Manage episode 383942145 series 3510658
Kandungan disediakan oleh Haines McGregor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Haines McGregor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.
Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.
Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.
This episode covers
- Consumers’ consideration for sustainability in high-end spirits
- Creating bespoke non-alcoholic experiences that excel beyond the norm
- Rachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parity
- How she single handedly fought against a woeful UK maternity policy
- The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategy
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
16 episod
Kongsi
