WRK & Win: Sandeep Rajan

WRK & WIN

Sandeep Rajan is the Founder and CEO of Grandstand, a pioneering platform akin to Patreon for athletes, designed to forge direct connections with fans. With a history that spans from aspirations of being the next Tiger Woods to making his mark in the tech world, he led product teams at notable companies such as Patreon and Dropbox. Before founding Grandstand, Sandeep was at the helm of Wiser, a startup at the crossroads of machine learning and news aggregation. His passion for both sports and technological innovation has positioned him as a key influencer shaping the future of athlete-fan engagement.

In this episode…

The relationship between athletes and their fans has evolved dramatically in the digital age. How can athletes foster deeper connections and create meaningful engagement beyond the field?

According to Sandeep Rajan, a visionary in sports tech, the key to enhancing athlete-fan engagement lies in leveraging technology to create authentic and interactive experiences. He highlights the limitations of traditional media and social platforms, which often fail to capture the full spectrum of an athlete's journey. By offering exclusive content and creating community spaces, athletes can share their stories more intimately, providing fans with unprecedented access and involvement. This approach not only strengthens fan loyalty, but also opens new revenue streams for athletes.

In this episode of WRK & WIN, host Corinne Milien sits down with Sandeep Rajan, Founder and CEO of Grandstand, to discuss the future of athlete-fan engagement. They explore how Grandstand is transforming the way athletes connect with their audiences, the importance of building a strong team, and the role of innovative features like interactive live events. Tune in to discover how technology is driving athletic engagement beyond the field and reshaping the sports industry.